Global Marketing News – 21st June 2017
India is set to see an explosion of global retailers during the next six months, Social media is playing a crucial role in conversion rates in the Southeast Asian ecommerce market, and Ramadan has caused substantial increases in advertising spend in the MENA region.
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Gemma Houghton
Director of Marketing at Webcertain
Gemma has worked in international search marketing for over 14 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.
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