For businesses with a global reach, localisation is critical in UX and UI design. Localisation in UX and UI design goes beyond mere translation; it involves adapting the website to fit the cultural, linguistic and behavioural nuances of different regions. This process ensures that your global audience has a relevant
Introduction The discovery and planning phase is the cornerstone of web development projects, accounting for approximately 50% of the work and holding paramount importance. It establishes the foundation for the project, ensuring the final website aligns with company goals, stakeholder expectations and user needs. Here is a comprehensive list of
Introduction Over years of overseeing website development projects, I have realised one thing: the importance of the discovery and planning phase cannot be overstated. This phase sets the stage for a successful project by establishing a clear plan and vision for the website’s appearance and functionality. Without this phase, projects
A common challenge for B2B marketers is accurately measuring their campaigns and digital marketing efforts. Measuring results is important. After all, at the end of the day, it is the results that matter the most, as well as the learnings that we take from them. The first step of properly
If you are a manufacturer who is thinking of expanding into a new market, the first thing you need to do is conduct market research. Conducting proper research will help you to understand the market that you want to enter, and these learnings will have a positive impact on your
The manufacturing sector is not one that you might naturally associate with content marketing. On the surface, manufacturing topics might not seem particularly blog post and video-friendly, but used correctly, content marketing can be a vital asset in attracting customers – particularly in the early stages of the sales funnel.