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Nikita Ovcinnikovs

Should emojis be used in business?

With emojis becoming a new way to communicate, you should at least take into consideration the idea of using them in your marketing campaigns, as so many international businesses have already done. Having said this, you need to do it in the right way. Emojis are getting more and more

Nikita Ovcinnikovs

Why you should know about augmented reality

AR exploits new technology and storytelling to make your audience feel emotions that will connect them to your brand. If you are not sure how you could use augmented reality, keep reading and find out how to enrich your customers’ experience. Virtual reality (VR) vs augmented reality (AR) VR is

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Nikita Ovcinnikovs

Bad Backlinks And Quality Assessment On Google And Yandex

Backlinks are an important SEO tool to improve rankings and visibility online, and having a good number of quality backlinks on your website is a sign to search engines that yours is a high-quality site. However, backlinks don’t always come from trustworthy sources, and when this happens it can lead

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Nikita Ovcinnikovs

How To Localise A Chatbot

Chatbots are getting more and more popular, and indeed this trend is due to continue. How many times, whilst browsing on a website, have you seen from the corner of your eye a little square emerging, usually with a question such as ‘Can I help?’ or ‘Let’s chat’? The reality