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Why you should know about augmented reality


AR exploits new technology and storytelling to make your audience feel emotions that will connect them to your brand. If you are not sure how you could use augmented reality, keep reading and find out how to enrich your customers’ experience.

Virtual reality (VR) vs augmented reality (AR)

VR is an artificial environment created to experience sights and sounds produced by a computer; AR is instead an augmented reality where the user sees an enhanced or modified version of the environment she/he is already in. If your company is good with storytelling you’ll have no problem delighting your customers!

How different brands use AR

Let’s take Jeep, for instance: they integrated augmented reality in their showrooms, and they created a campaign where the customers had the option to change the desired colour of their car, open doors to ‘get’ inside, and change wheel preferences. Thanks to this technology, the dealerships could relocate anywhere and they were able to be very flexible with their promotion, as well as with their customisation offering in targeted locations. ar-marketing-2 Another brand which successfully employed AR is Lowe: two of their stores in the US started offering interactive experiences to customers, who could ‘enter’ a store the size of a football pitch. AR provided help and support to the customers, guiding them to the products they were looking for. The purpose of employing AR was to make the customer’s journey efficient, and purchases faster by providing the right shelf and aisle immediately. There’s nothing better than solving your customers’ daily problems and frustrations to make you a winner in their eyes. ar-marketing-3

Do you want to invest in the future of your brand?

Making use of AR in your campaigns will give the “wow” effect to your customers, providing them with unique consumer experiences and a closer relationship with your brand. Before jumping into AR, however, consider the following:

  • Understand your goals and your customers’ needs, and find out how technology can solve them. Innovation is great, but you need to use it for the right reasons.
  • The implementation of AR should create a memorable experience which adds value for your consumers.

Employing AR can definitely benefit your business, if done in the right way. Nowadays, anyone with a smartphone is a potential target, so you audience could be extensive. Don’t be afraid to try it! ar-marketing-banner

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Nikita Ovcinnikovs

Team Leader at Webcertain
Born in Latvia, Russian-descended Nikita has lived in multiple countries across the world from Denmark to Canada, and graduated with an International Business Management degree from the Robert Gordon University in Aberdeen, the UK. He joined Webcertain in 2016 and is currently responsible for leading a team within Webcertain that delivers high-quality digital linguistic research and optimisation projects. Nikita is passionate about all things tech, marketing and innovation that drive the world forward. On occasion, Nikita likes to dedicate his free time to sharing his knowledge on the latest industry trends within digital marketing.

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