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Vebri Carolin

What is included in a customer journey map?

Customer journey mapping is an important part of any brand’s marketing strategy. A customer journey map helps you to visualise and truly understand your customer’s interactions with your brand, allowing you to tailor your business and marketing strategies to fit. Let’s summarise what is included in a customer journey map.

Vebri Carolin

Watch the recording: Customer journey mapping: The key to digital marketing success

It is not a secret anymore that understanding your audience is the key to marketing success. Customer journey mapping is a tool that can help define your audience’s needs, problems and interactions with your business, which later on become crucial insights to develop marketing strategies. As marketers, our understanding of