PayPal has seen a 38% increase in cross-border sales over the last 2 years, the Indian messaging app Hike has launched a new Snapchat-like feature, and the payments technology company Alternative Payments has launched a widget to help ecommerce sites sell to international customers.
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Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way
Generative AI (GenAI) is rapidly evolving from a tool marketers use to a strategic asset they design and control. Whilst early adoption focused on using pre-built AI models like ChatGPT,
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