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Top takeaways from the International Social Summit 2025!

The International Social Summit 2025 took place last month and we were thrilled to welcome attendees from all around the world to enjoy a full day of learning and professional growth in the beautiful city of Barcelona! We hope you all had a wonderful experience learning from the very best

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Elin Box

How to gain a competitive edge in international markets

One of the biggest reasons businesses fail in new international markets? A lack of localisation. This does not just mean translating a website, but making sure every aspect of a customer’s digital – and physical – journey is adapted to be relevant and accessible to them. Let’s look at three

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How international expansion can save your business

The impact of economic uncertainty on a business can be huge: reduced customer spending, supply chain disruptions, and ultimately, the reduced ability to do business and be profitable. However, mitigating the effects of economic uncertainty can be challenging for businesses, since the root causes (e.g. recessions, global crises, market shifts,

Elin Box

The impact of Hofstede’s cultural dimensions in marketing

Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way consumers think, feel and interact with the world. Here at Webcertain, we work with international clients, day in, day out,

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Top takeaways from the International Search Summit 2024!

The International Search Summit 2024 took place last month and we were thrilled to welcome our highest number of attendees ever! We hope you all had a wonderful experience learning from the very best in the international digital marketing industry and networking with like-minded professionals facing the same daily challenges

Elin Box

Top 5 social platforms in China in 2024

If you are targeting the Chinese market, then you need to be aware that the country’s social media landscape is totally different from anywhere else in the world. With most Western social networks being blocked by the so-called Great Firewall of China, a unique ecosystem of local Chinese alternatives has

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Digital marketing in the Middle East and Africa in 2024

If you are an international digital marketer with experience targeting the Middle Eastern and African market, then you will know that you cannot treat the vast region of “the Middle East and Africa” as one singular entity. As well as the obvious differences in language between countries, there are also

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4 local e-commerce websites that are beating Amazon in 2024

When you think of e-commerce, your mind probably goes straight to the global online shopping behemoth Amazon. Amazon is so strong that its dominance can seem absolute – but there are in fact many markets where it is not the most popular destination for online shoppers. In this blog post,

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Digital marketing in North America in 2024

If you are an international digital marketer with experience targeting the North American market, then you will know how important it is to keep up to date with the trends and user behaviours in each country you are targeting. This is because the different countries’ digital landscapes are constantly evolving,

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Top 8 countries for time spent online in 2024

Nowadays, digital marketing is a staple in almost any brand’s marketing toolkit, whatever the industry or target market. People all over the world just love to spend time online, whether that is to keep in touch with loved ones, to conduct business, to browse and shop, or more. But have