An article on the ABC Australia website details Google’s view of the Australian market.
Basically they see a lot of growth potential as the media spend is below 10% of total ad spend.
Should be a major push to develop Australian advertisers soon.
The impact of Hofstede’s cultural dimensions in marketing
Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way
Elin Box
March 4, 2025
