Of course, it’s the first of April and the day of the ‘Gros poissons’ or April fool in France. Not surprising then that Abondance has announced a new TV channel called Google TV. Could it really happen?
The impact of Hofstede’s cultural dimensions in marketing
Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way
Elin Box
March 4, 2025
