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Google first in Italy – but competition is hot

According to figures from Audiweb by Nielsen//NetRatings, Google.it has the greatest reach in Italy of work and home users reaching 57.3%, Libero.it is second at 49.5%, Virgilio.it is third with 48.3% and MSN.it fourth with 36.2%.

This makes Italy once of the hotter locations in the battle for the top slots with Yahoo not making an appearance until 8th position.

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Andy Atkins-Kruger

CEO at Webcertain
Andy is the CEO of Webcertain. He is a trained linguist with 20 years of experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world.

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