This blog post was updated on 16 August 2023.
The Mexican online market is large and still developing, making it very attractive to businesses wanting to expand internationally.
However, it can be daunting to enter a new market, especially if you are unsure about the local differences that could impact your success.
This blog post will look at three tips for digital marketing in Mexico, to get you off to a good start.
1. The most popular e-commerce marketplace in Mexico is Mercado Libre
The global giant Amazon only manages second place.
If you want to sell your items on an online marketplace, Mercado Libre should therefore be your first choice.
It is also worth noting that there are several times when online sales increase in Mexico: Christmas, El Buen Fin (an online sales event, taking place in mid-November), Black Friday, Hot Sale (another online sales event, taking place in late May/early June), Cyber Monday and Mother’s Day.
Make sure you tap into this seasonality when selling your products and coming up with your marketing materials.
2. Localise your content for Mexican Spanish
Mexican Spanish has some grammar and terminology differences compared to the language spoken in Spain.
This means it is very important to ensure your content is properly localised, rather than simply copied from your Spain website.
Translation, localisation and copywriting should always be done by a professional native Mexican Spanish speaker.
Only a native will have a proper grasp of the local linguistic and cultural nuances and be able to create content that truly resonates with your local Mexican audience.
3. Have a strong social media strategy
Social media is very popular in Mexico.
The average internet user spends a whopping 3 hours and 21 minutes on social media every day, so your brand needs to be on there!
Facebook is the most popular social platform in Mexico, followed by WhatsApp, Facebook Messenger, Instagram, TikTok and X (formerly known as Twitter).
All these platforms are used by more than half of all Mexican internet users every month.
You should use social media to communicate and engage with potential customers, and it is also a useful way of understanding and getting to know your target audience.
Want to learn more?
I hope this blog post has given you a useful introduction to digital marketing in Mexico. For more in-depth information, read the full-length guide here. The guide covers:
- the current digital landscape in the country, including internet penetration rates
- the typical Mexican internet user, including their gender, age, location and online activities
- device usage breakdowns and internet speeds in Mexico
- search engine marketing in Mexico
- how to localise your website for Mexico
- social media marketing in Mexico
- the local culture and language in Mexico
- e-commerce in Mexico