A new company, only Internet based, opened the first of April. The company is called SKO and is owned by the same company, Dagsbrun, that operates Vodafone in Iceland. Their services will only be Internet based, no “phone” support and no stores or physical prescience in regard of services to customers. This is done so the company is able to offer best prices possible. URL www.sko.is


The impact of Hofstede’s cultural dimensions in marketing
Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way
One Response
Nice to see more GSM mobile networks start up. Good for Iceland and prices.