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The rising need for linguistic adaptation

The global search engine market stood at 185 billion searches worldwide in October 2011; accounting to nearly 6 billion searches a day, over 248 million searches per hour, or 4 million searches per minute. It is hardly surprising to anyone that the search engine market is growing at a rapid

International companies should embrace the hreflang tag

The year 2011 was a good year for search engine marketing. As content became the king, some real impressive search engine optimized websites were developed. Many small and big players around the globe also poured into the domain of search engine marketing. Then in August 2011, the search engine giant

Do you know what consumers expect from your brands?

For decades it was the media companies that largely controlled the tools through which consumers were told what to buy and where. With the mass popularity of the Internet consumers now have the ability to generate, curate and distribute content to their peers in real time. As a result they

How social media is shared online – Part 2

I have written before about how Bryan Eisenberg introduced me to his tools site and how there were several tools that stuck out as “must try now” tools. Among them was a tool based on the data from a WordPress plugin called AddThis. When reviewing the data it got me

World-Wide Stats: How Does Social Media Buzz Travel?

Last month at the SEM Conference in Oslo, Bryan Eisenberg and I were talking about the tools of the trade and he mentioned that he had put together a site focusing on collecting internet marketing  tools and it seemed that he had been doing this for some time. The site

Measuring the Global Reach of International News and Language Online

As the internet becomes more ‘international’ each day, will the ability to hold onto one’s national language increase or decrease over time? And how would a nation be able to track this? One possible solution may be to track how internet users link to and comment on major news outlets

Yandex Webmaster Tools is now available in English

Yandex has translated its webmaster service into English. The service, originally made for the Russian-speaking website owners, can now be used by anyone who owns a website and speaks English. Yandex Webmaster Tools informs website owners about which of their pages have been indexed by Yandex, what search words were

Datenschutz: Study Shows That Germans Do Not Feel At All Safe Online

According to a study done by BITKOM on the German online market around 55% of German Internet users don’t think that their data is safe and 16% feel that their data is not safe so do not use the Internet to buy items online and 28% do not practice banking

RIMC around the corner again

A short introduction video to the Reykjavik Internet Marketing Conference held in Iceland every year. Next conference will be in Iceland on 11 March with international speakers from Facebook, Wall Street Journal, AOL, SAP, Yandex, Hotels.com, Icelandair, Boats.com and more.