Online promotion expenditure on the rise in Italy with a 43% increase over the 12 month span – Nov 2006/ 2007.
Assointernet published online marketing expenditure figures provided by major agencies, showing a +11% w.r.t. the previous month of October 2007.
Expenditure breakdown:
Generative AI (GenAI) is rapidly evolving from a tool marketers use to a strategic asset they design and control. Whilst early adoption focused on using pre-built AI models like ChatGPT,
Introduction In the past 48 hours, DeepSeek has caused a significant stir in the global tech landscape. With its unexpected arrival and the powerful impact it has already had on
As generative AI evolves and develops at a rapid pace, businesses must consider how they can adopt this technology and integrate it into their marketing and content strategies to avoid
