Reed Elsevier has recently launched a search engine aimed at the business market in The Netherlands. Zibbsearch.nl is running on hundreds of servers in the United States and aims to conquer 20 percent of the business search market in The Netherlands within two years time. With 7,5 billion Euro netflow, Reed Elsevier is one of the biggest information providers in the world. The company said it invested a ‘significant amount of money’ in the search engine.
The impact of Hofstede’s cultural dimensions in marketing
Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way
Elin Box
March 4, 2025
