Research has revealed which country spends the most money online, Alipay and WeChat Pay processed almost 3 trillion US dollars’ worth of transactions in 2016, and internet access has been restored in Cameroon – three months after it was deliberately shut down by the government.
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Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way
Generative AI (GenAI) is rapidly evolving from a tool marketers use to a strategic asset they design and control. Whilst early adoption focused on using pre-built AI models like ChatGPT,
Introduction In the past 48 hours, DeepSeek has caused a significant stir in the global tech landscape. With its unexpected arrival and the powerful impact it has already had on
