Whether it is deciding to enter a new market or looking for ways to grow in existing ones, seeking out new, profitable opportunities is a constant task for global businesses, whatever their size. There are so many factors to consider when determining where and how to invest both budgets and
It is a crazy time for marketing recruitment right now. The scales of supply and demand are tipped firmly in the favour of the candidates, meaning businesses need to act fast and offer flexible, competitive and attractive packages to have any chance of securing top talent. Whether it is losing
Things change, but things stay the same. That is how I often think about the evolution of the digital marketing industry and how marketers need to approach developing new strategies. The end of a year always fuels discussions on which big trends to expect and where to focus efforts for
2021 is drawing to a close, and what a unique year it has been for marketers! The pandemic is still going on – with all the challenges and opportunities that brings – but certain sectors are starting to open back up. As 2021 draws to a close, we must turn
The International Search Summit Global Virtual Edition 2021 is now over, and it was a great success! A big thank you to all the speakers for sharing their valuable insights and all the attendees for making it such a great interactive event. It was our biggest ever virtual event, with
Webcertain is now a TransPerfect company! It was very exciting to see this news announced this week and to be part of the world’s largest translation and language solutions provider. Webcertain has thrived as an independent agency for over 20 years, growing a portfolio of global brand clients, many of
This blog post was updated on 5 January 2024. Webinars have long been a popular tool for businesses, especially those in B2B sectors, to connect with customers, demo products, provide training and market their offering. They have many benefits: they can be attended from anywhere; they have relatively low set-up
There are many SEO tactics and techniques that apply whether you’re targeting one country or 50. However, for every market, there are unique challenges and opportunities which require understanding and adaptation. This is particularly true for Japan, which has a very particular culture and distinctive language which sets it apart
The International Search Summit Barcelona is taking place on 14 November 2019. Covering a wide range of international search marketing topics and challenges, the conference is highly recommended for digital marketers managing international websites and running global campaigns. We’ve asked our keynote speaker – Chris Silver Smith, CEO of Argent
The digital marketing space is full of conferences and events, so working out what’s happening when and more importantly which to invest your precious time and training budget on, can be a challenge. Each person will have a different objective and different requirements about what they look for in an