Uncovering the complexity of Slavic languages and Yandex PPC match types
It goes without saying that international digital marketers face a plethora of challenges to overcome when entering new markets. Running effective advertising campaigns is one of them. Each internet audience as well as the online media landscape will have their own peculiarities which, only when well understood, will enable you to put your ads in […]
Yandex introduces new PPC conversion strategy for advertisers
Yesterday, a new bidding strategy was introduced in the Yandex PPC advertising interface. “The average price of conversion” strategy aims to display your ads to searchers who are most likely to convert on your website for a specific cost per conversion. This is yet another step forward from Yandex to increase effectiveness of advertising efforts […]
10 things every global PPC geek should know about Yandex advertising
Want to grow your online presence in the increasingly lucrative Eastern European internet market? If the answer is yes, then you need to familiarise yourself with Yandex, Russia’s leading search engine. With a majority share in Russia (62%) as well as strong positions in Ukraine (43%), Belarus (33%) and Kazakhstan (24%), the fastest and most […]
A global PPC success story for new Yandex experts
After nine months of preparation, tens of hours of close cooperation between Yandex and Webcertain employees, hundreds of corrections and rewrites, endless meetings in Moscow, London and Barcelona, the first edition of the Global PPC Manager Course has just finished. And boy did it finish well! But before I start praising the performance of the […]
Tribute to a search pioneer: Yandex co-founder Ilya Segalovich passes away
It is with great sadness that we are writing this tribute, having heard the news that Ilya Segalovich, co-founder and CTO of Russia’s biggest search engine, Yandex, has died suddenly at the age of 48. A Yandex statement revealed that Ilya had been diagnosed with a treatable form of cancer and was responding well to […]
How to become an internationally-recognised Yandex PPC expert
In what is yet another testament to the rising global ambitions of Yandex, Russia’s leading search engine now offers a PPC expert test for non-Russian speaking marketers. Upon successful completion of the test, which is in English and can be accessed here, individuals (not agencies) will gain internationally recognised Yandex expert status demonstrating proficiency in […]
Yandex launches real-time personalised search
Yandex has today announced an iteration of its personalised search results, which sees the Russian search leader add a new real-time dimension to the personalisation features it launched in December 2012. The roll out back then allowed Yandex to consider users’ broader search history over the medium- and long-term and subsequently “shuffle up” results to make […]
Yandex Announces Partnership with Leading Online Payment Provider
Today, Yandex.Money announced a partnership with Skrill, one of Europe’s leading online payment providers. For online stores that have Russia and CIS on their radar this is good news, as it essentially allows for quicker and easier access to the region’s exponentially growing ecommerce sector. Yandex.Money is Russia’s most well-known electronic payment service, according to […]
ISS London fireside chat with Yandex Co-Founder and CTO Ilya Segalovich
In this week’s much anticipated keynote at ISS London, Chris Sherman and Andy Atkins-Krüger were talking to co-founder and CTO of Yandex, Ilya Segalovich, about everything from user privacy to search personalisation and Yandex’s international operations and ambitions. Here is a modified (and summarised) transcript of the fireside chat. What makes Yandex different from other […]
Yandex Soon To Be Russia’s Largest Media Company By Ad Revenue
Russia is undergoing radical transformation these days, growing ever-wealthier and increasingly opening up for international trade and collaboration, most noticeably demonstrated by last year’s accession into the WTO after 18 years of negotiation. While a multitude of factors are contributing to the rapidity with which Russia is transforming, at the root of it is a […]