Nordic eMarketing has been doing a research on search engine usage in Iceland. Beside the International major players like Google, Yahoo and MSN there are couple of regional engines. Final results for this research will be published later this year but preliminary outcome tells us that Leit.is is leading when total referrals are viewed, but when only looked upon the top 10 referrals Google.is and Leit.is are neck to neck. Others are way behind. More later…
The impact of Hofstede’s cultural dimensions in marketing
Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way
Elin Box
March 4, 2025
