According to the latest surveys made by the Iceland Tourist Board over 60% of incoming travellers use the Internet to decide on what to do when arriving. More that 50% of those use the internet to book online. This number has risen dramatically over the last years. It’s not so long ago that travel agencies had the upper hand. Brochures and other kind of printed media are diminishing fast.

Top takeaways from the International Social Summit 2025!
The International Social Summit 2025 took place last month and we were thrilled to welcome attendees from all around the world to enjoy a full day of learning and professional




