Global Marketing News – 26th November 2015
UK named as world’s third biggest online exporter
Research by PayPal has revealed that the UK is the third biggest online exporter in the world, behind only the US and China.
Around 86 million people living outside the UK have bought from British online shops in the last year, with China, the US, France, Germany, Nigeria and India being the top 6 countries where these shoppers are coming from.
British clothes, shoes, accessories, cosmetics, food and drink were particularly popular product categories.
Foreign buyers were more likely to buy from British websites when discounts were on offer, with shoppers from China actually being 43% more likely to buy on discount days such as Black Friday and Singles’ Day.
They were also more likely to buy from sites that had pages written in their language, payment options in their own currencies, cheap and fast delivery, and low returns charges.
Bangladesh blocks access to 6 social apps indefinitely
The Bangladeshi government has blocked access to 6 social apps in the country.
Facebook, Facebook Messenger, WhatsApp, Line, Viber and Tango have all been blocked “indefinitely” following fears of civil unrest after the recent executions of two war criminals.
Many Bangladeshi netizens have been skirting around the bans, however, with information about proxy servers and virtual private networks being circulated widely online in the country.
Earlier this week the Bangladeshi government was left red-faced after it accidentally cut off the entire internet to the country for over an hour.
Volvo launches unusual Swedish ecommerce feature
The car company Volvo has turned its eyes to the Swedish ecommerce sector with an unusual new feature.
Volvo owners with the Volvo On Call app will now be able to get ecommerce purchases delivered to their cars.
The Volvo On Call app allows users to lock and unlock their cars remotely.
When users choose the in-car delivery service from a participating online retailer, a temporary digital key will allow the delivery person to unlock the car using the Volvo On Call app.
The key will only be able to be used once, and the car owner will receive a text message when the delivery has been completed.
The delivery companies PostNord, Lekmer and Mat are all participating in the scheme, although the Swedish furniture retailer IKEA has so far refrained from participating.
Some commentators have questioned the usefulness of such a service and pondered what advantage it offers users who already have a choice of getting items delivered to the home or the workplace.
The Swedish ecommerce market is predicted to hit 50 billion Swedish kronor, equivalent to almost 6 billion US dollars, by the end of the year.
Majority of Brazilian online shoppers to buy on Black Friday
81% of digital buyers in Brazil will buy something online this Black Friday, according to predictions by E-bit Informação.
Electronics are expected to be the most popular type of item bought online, with computers and other home appliances coming close behind.
Out of the 19% of digital buyers who won’t be making Black Friday purchases, the most commonly cited reason was that they simply didn’t believe there’d be discounts.
Just under a quarter of Brazilians are classed as digital buyers, equivalent to around 37 million people.
Digital buyers in Brazil are expected to spend almost 20 billion US dollars online this year, an increase of 17% on last year.
AO to launch Dutch ecommerce site
And finally, the kitchen appliances company AO has announced that it will launch an ecommerce site in the Netherlands.
The site is due to launch in the country in spring 2016 and will be AO’s third market, with the company already having a strong presence in the UK and Germany.
The Dutch domestic appliances market is lucrative, worth over 2 billion Euros annually, making it an appealing market for appliance companies.
Webcertain’s global marketing news bulletins are daily 5-minute videos, providing marketers with the latest international digital marketing news in an easy-to-digest format.
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