WeChat Pay has entered the European mobile payments market, a study has revealed the popularity of live streaming video in the US, and in-app purchases in the German gaming industry are on the rise.
Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.
Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way
Generative AI (GenAI) is rapidly evolving from a tool marketers use to a strategic asset they design and control. Whilst early adoption focused on using pre-built AI models like ChatGPT,
Introduction In the past 48 hours, DeepSeek has caused a significant stir in the global tech landscape. With its unexpected arrival and the powerful impact it has already had on
