One of the main challenges that international corporations face when defining their global content marketing strategies across several markets is this: to centralise content (and to what degree) or not (going for a decentralised approach instead). Fortunately, one thing is very clear: the time of massive centralisation and mass communication
With the rise of Airbnb, online travel agencies and other third-party travel booking portals, it is getting harder and harder for hotels to drive traffic to their own websites. Many users now book their stays via third-party sites rather than hotels’ websites, but this leads to hotels having profits reduced
We are living in the era of content. Every day, we are exposed (and usually overexposed) to a never-ending number of marketing messages that are trying to reach us with a variety of purposes: from brand awareness, to informational or educational content, to pure conversion-seeking communications. According to Omnicore, on