Business Solutions Executive of Webcertain
Kylie is a Business Solutions Executive at Webcertain. She is an enthusiastic and experienced digital marketer with particular specialties within paid media, international marketing strategies, and integrated marketing communications. She has a strong global mindset and is an enthusiastic follower of current global marketing trends. Kylie is originally from China and now lives in the UK, having moved there to obtain a Master’s degree in Marketing from Durham University. She speaks Chinese and English, and has a strong understanding of both Western and Chinese markets. Kylie has experience in a diverse range of channels, including Baidu, Google, WeChat and Weibo.
Social Media And Influencer Marketing Specialist of Webcertain
A storyteller at heart, Anlieka has a degree in film making and joined the Webcertain team in 2018 to explore new ways of storytelling through social media. Working closely with the General Manager of Social Media And Influencer Marketing, she helps clients create both organic and paid campaigns on various international social media platforms. She also conducts research into different international online markets and enjoys writing creative and engaging copies for brands and companies to help them tell their stories. Anlieka was born in the Netherlands, to Indonesian parents and has lived in the UK since 2015.
Content Marketing Manager of Webcertain
Elin is a Content Marketing Manager at Webcertain. She is responsible for Webcertain's self-learning platform, producing in-depth guides on a range of international digital marketing topics. She is also part of the Webcertain TV team, where she writes scripts for short educational videos and helps with the day-to-day management of the YouTube channel. She also supports the Director of Marketing with a wide range of other marketing tasks, as and when required. Elin is from the UK.
Team Leader of Webcertain
Samantha is the Team Leader of the Translates department at Webcertain. With over six years of experience, she has developed a professional background in translation and localisation management. She manages a team of Project Managers, partners and engineers who are invested in continual improvement and keeping up with translation industry developments. She enjoys new learning opportunities and developing her skill sets. She is currently improving her learning about video localisation techniques. Originally from the UK, Samantha now lives in France.
Social Media and Influencer Marketing Executive of Webcertain
Lamyaa is a Social Media and Influencer Marketing Executive at Webcertain. She obtained her degree in International Strategy and Management and now helps clients find success in social media in an international setting. She is skilled in three languages, and having lived in South Korea and the UAE, her multicultural background gives her the knowledge she needs to conduct research in global markets. She is also experienced in social media platforms, notably Facebook, LinkedIn and Instagram. Her passion for learning never ceases and she is always looking for opportunities to contribute to clients’ success. Lamyaa was born in Morocco, and has now settled in the UK.
Senior PPC Specialist of Webcertain
Feras is a Senior PPC Specialist at Webcertain. He has over 15 years of experience in marketing and technology. He has worked for telecoms and marketing companies including Vodafone, Telefonica (O2) and Croud, as well as charities such as Save the Children and Plan International. He has worked as a Sales Manager, QA Engineer, PPC Manager and Business Strategy Analyst. Originally from Spain, Feras now lives in Wales.
Business Solutions Team Leader of Webcertain
César is a Business Solutions Team Leader at Webcertain, specialising in social media. Experienced in working with clients from across the globe, his goal is to provide holistic multi-channel digital strategies, tailored to each client and each target market. With a strong and multidisciplinary background, César holds a BA in International Relations and an MA in Marketing. He is always keen to learn more about new trends in international digital marketing and how they might impact the industries his clients operate in, so he can help them stay ahead of the curve. Originally from Portugal, César now lives in the UK.
Account Manager of Webcertain
Olivia is an Account Manager at Webcertain, where she confidently manages clients’ PPC, SEO, content marketing and website development projects. She has solid marketing knowledge and analytical skills, enabling her to offer excellent professional consultancy. Olivia lived in France for ten years, before moving back to the UK to study Law at The University of Manchester, so is familiar with the nuances between different languages. From there, she moved into digital marketing in an account management role, working in a range of industries, providing her with a great understanding of running campaigns across different subjects and audiences.
Account Manager Consultant of Webcertain
Annick first got involved in international digital marketing in the 1990s when she was the Marketing Manager for a major UK B2B organisation, where she had responsibilities across various European markets. She went on to set up her own business as a private consultant in the consumer industry, practicing SEO, PPC and social media from a very early stage. Her background as an agency client and business owner are strong assets for Annick, who can easily relate to her clients’ needs and expectations, as well as the pressure they have to deliver tangible results. Annick is from France.
CRO Specialist of Webcertain
Born and raised in Beijing, Mona obtained a bachelor’s degree in Global Business and a master’s degree in Business Psychology from the University of Worcester in England. She joined Webcertain in 2015, and was responsible for managing multilingual PPC campaigns across various search engines and countries. She then took an interest in conversion rate optimisation (CRO) as she is fascinated by the user behaviour insights digital marketing can provide. Her current focus is user behaviour analysis incorporating both qualitative and quantitative data, coding, and storytelling via data visualisation.
SEO Specialist of Webcertain
Sanja is an SEO Specialist at Webcertain and has worked in SEO for over five years. She works on SEO audits, guides and reports, always having in mind the most innovative and most effective solutions. At the moment, she is particularly interested in on-SERP optimisation and zero-click results. Sanja speaks Serbian, English and Spanish, and has recently started studying Chinese. Originally from Serbia, Sanja now lives in Spain.