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Our Authors

Elin Box

Content Marketing Manager of Webcertain

Elin is a Content Marketing Manager at Webcertain. She is responsible for Webcertain's Self-learning platform, producing in-depth guides on a range of international digital marketing topics. She is also part of the Webcertain TV team, where she writes scripts for short educational videos and helps with the day-to-day management of the YouTube channel. She also supports the Director of Marketing with a wide range of other marketing tasks, as and when required. Elin is from the UK.

Kirstie Hoskin

Events Manager of Webcertain

Kirstie is the Events Manager at Webcertain. With over ten years of experience in the industry, and a passion for curating and delivering outstanding events, she is responsible for the delivery of the International Search Summit and International Social Summit. These international conferences run across Europe and the US, and are dedicated entirely to international search marketing topics and challenges. Kirstie is a highly creative individual who is always striving to exceed expectations and help attendees leave Webcertain events with the answers they need to drive online global performance. She is now based back in the UK, after working in a variety of countries across the globe.

Gemma Houghton

Director of Marketing of Webcertain

Gemma has worked in international search marketing for over ten years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.

César Gonçalves

Business Solutions Team Leader of Webcertain

César is a Business Solutions Team Leader at Webcertain, specialising in social media. Experienced in working with clients from across the globe, his goal is to provide holistic multi-channel digital strategies, tailored to each client and each target market. With a strong and multidisciplinary background, César holds a BA in International Relations and an MA in Marketing. He is always keen to learn more about new trends in international digital marketing and how they might impact the industries his clients operate in, so he can help them stay ahead of the curve. Originally from Portugal, César now lives in the UK.

Kylie Wang

Business Solutions Executive of Webcertain

Kylie is a Business Solutions Executive at Webcertain. She is an enthusiastic and experienced digital marketer with particular specialties within paid media, international marketing strategies, and integrated marketing communications. She has a strong global mindset and is an enthusiastic follower of current global marketing trends. Kylie is originally from China and now lives in the UK, having moved there to obtain a Master’s degree in Marketing from Durham University. She speaks Chinese and English, and has a strong understanding of both Western and Chinese markets. Kylie has experience in a diverse range of channels, including Baidu, Google, WeChat and Weibo.

Olivia Lofts

Account Manager of Webcertain

Olivia is an Account Manager at Webcertain, where she confidently manages clients’ PPC, SEO, content marketing and website development projects. She has solid marketing knowledge and analytical skills, enabling her to offer excellent professional consultancy. Olivia lived in France for ten years, before moving back to the UK to study Law at The University of Manchester, so is familiar with the nuances between different languages. From there, she moved into digital marketing in an account management role, working in a range of industries, providing her with a great understanding of running campaigns across different subjects and audiences.

James Allen

SEO Specialist of Webcertain

James Allen is an SEO Specialist with expertise in technical SEO, website migrations, forensic keyword research, backlink profiling and more. As our resident Google Data Studio expert, James also takes a keen interest in SEO research and insights, as well as data collection and handling. His role at Webcertain is to provide expert documentation, auditing and consultation on all things SEO. Since James has an English degree, he also helps to author guides and blog posts from time to time.

Cal O'Connell

Lead Videographer of Webcertain

Cal has been the Lead Videographer at Webcertain for nearly seven years, creating a whole range of digital video content. As his main passion, and with over ten years of experience, he also has a hand in making feature films, short films and other online content, as well as providing his voice (and sometimes his face) to videos. In addition to Webcertain’s content, he also plays a part in creating content for a wide selection of our clients!

Sanja Markovic

SEO Specialist of Webcertain

Sanja is an SEO Specialist at Webcertain and has worked in SEO for over five years. She works on SEO audits, guides and reports, always having in mind the most innovative and most effective solutions. At the moment, she is particularly interested in on-SERP optimisation and zero-click results. Sanja speaks Serbian, English and Spanish, and has recently started studying Chinese. Originally from Serbia, Sanja now lives in Spain.

Elham Hosseini

Account Manager of Webcertain

Elham is an Account Manager at Webcertain. She studied International Information Management in Germany and holds a Master’s degree. With 11 years of project/account management experience, she confidently manages clients’ PPC, SEO, content marketing and website development projects. She has solid marketing knowledge and analytical skills, enabling her to offer excellent professional consultancy. Elham is interested in developing her digital marketing knowledge, and regularly attends conferences, webinars and trainings, including those arranged by the clients she works with, to gain a deep understanding of clients’ objectives and processes. Elham was born in Iran and moved to Germany at the age of four, where she lived until 2014 when she moved to the UK.

Samantha Brazel

Team Leader of Webcertain

Samantha is the Team Leader of the Translates department at Webcertain. With over six years of experience, she has developed a professional background in translation and localisation management. She manages a team of Project Managers, partners and engineers who are invested in continual improvement and keeping up with translation industry developments. She enjoys new learning opportunities and developing her skill sets. She is currently improving her learning about video localisation techniques. Originally from the UK, Samantha now lives in France.

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