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Elin Box

Content Marketing Manager of Webcertain

Elin is a Content Marketing Manager at Webcertain. She is responsible for Webcertain's Self-learning platform, producing in-depth guides on a range of international digital marketing topics. She is also part of the Webcertain TV team, where she writes scripts for short educational videos and helps with the day-to-day management of the YouTube channel. She also supports the Director of Marketing with a wide range of other marketing tasks, as and when required. Elin is from the UK.

Gemma Houghton

Director of Marketing of Webcertain

Gemma has worked in international search marketing for over 14 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.

César Gonçalves

Business Solutions Manager of Webcertain

Experienced in working with clients from across the globe, César’s goal is to provide holistic multi-channel digital strategies, tailored to each client and each target market. With a strong and multidisciplinary background, he holds a BA in International Relations and an MA in Marketing. He is always keen to learn more about new trends in international digital marketing and how they might impact the industries his clients operate in, so he can help them stay ahead of the curve. Originally from Portugal, César now lives in the UK.

Samantha Brazel

Team Leader of Webcertain

Samantha is the Team Leader of the Translates department at Webcertain. With over six years of experience, she has developed a professional background in translation and localisation management. She manages a team of Project Managers, partners and engineers who are invested in continual improvement and keeping up with translation industry developments. She enjoys new learning opportunities and developing her skill sets. She is currently improving her learning about video localisation techniques. Originally from the UK, Samantha now lives in France.

Patryk Wawok

SEO Specialist of Webcertain

Patryk works as an SEO Specialist at Webcertain. His area of expertise is the technical side of SEO, from crawling and indexing strategies, web performance, to JavaScript and rendering SEO. He is focused on creating deep-dive technical audits to help his clients perform better in organic search. Patryk originates from and lives in Poland.

Zanna Spink

Account Manager and Team Leader of Webcertain

Zanna has been working in the digital marketing field since gaining a university degree in Computer Science and Engineering. She is a real people person, and her career in client services successfully marries her personality to her knowledge. With more than 15 years’ experience in marketing in B2B and B2C with companies operating worldwide, Zanna enjoys keeping up-to-date with the latest trends and best practices, developing the digital marketing strategies contributing to her clients’ success together with them, and coordinating projects to make their fulfilment possible. Zanna is originally from Latvia, and now lives in the UK.

Anna Milburn

Business Solutions Manager & Team Leader of Webcertain

Anna is passionate about building long-term strategic partnerships with clients through advising and consulting. With extensive experience in dealing with complex international digital projects, she enjoys applying her diverse skillset and identifying the best solution for global brands. Familiar with a variety of industries, including travel, education, manufacturing and technology, and a wide range of digital channels, Anna ensures that all clients’ international digital strategies are appropriately adapted to each target market. Having a strong academic background, Anna holds a degree in English & German Philology, a Business degree, and a Law degree.

Kirstie Cartledge

Events and Marketing Manager of Webcertain

Kirstie is the Events and Marketing Manager at Webcertain. With over ten years of experience in the industry, and a passion for curating and delivering outstanding events, she is responsible for the delivery of the International Search Summit and International Social Summit. These international conferences run across Europe and the US, and are dedicated entirely to international search marketing topics and challenges. Kirstie is a highly creative individual who is always striving to exceed expectations and help attendees leave Webcertain events with the answers they need to drive online global performance. She is now based back in the UK, after working in a variety of countries across the globe.

Kylie Wang

Business Solutions Executive of Webcertain

Kylie is a Business Solutions Executive at Webcertain. She is an enthusiastic and experienced digital marketer with particular specialties within paid media, international marketing strategies, and integrated marketing communications. She has a strong global mindset and is an enthusiastic follower of current global marketing trends. Kylie is originally from China and now lives in the UK, having moved there to obtain a Master’s degree in Marketing from Durham University. She speaks Chinese and English, and has a strong understanding of both Western and Chinese markets. Kylie has experience in a diverse range of channels, including Baidu, Google, WeChat and Weibo.

Olivia Lofts

Account Manager of Webcertain

Olivia is an Account Manager at Webcertain, where she confidently manages clients’ PPC, SEO, content marketing and website development projects. She has solid marketing knowledge and analytical skills, enabling her to offer excellent professional consultancy. Olivia lived in France for ten years, before moving back to the UK to study Law at The University of Manchester, so is familiar with the nuances between different languages. From there, she moved into digital marketing in an account management role, working in a range of industries, providing her with a great understanding of running campaigns across different subjects and audiences.

James Allen

SEO Specialist of Webcertain

James Allen is an SEO Specialist with expertise in technical SEO, website migrations, forensic keyword research, backlink profiling and more. As our resident Google Data Studio expert, James also takes a keen interest in SEO research and insights, as well as data collection and handling. His role at Webcertain is to provide expert documentation, auditing and consultation on all things SEO. Since James has an English degree, he also helps to author guides and blog posts from time to time.

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