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Our Authors

Elin Box

Content Marketing Manager of Webcertain

Elin is a Content Marketing Manager at Webcertain. She is responsible for Webcertain’s Self-learning platform, producing in-depth guides on a range of international digital marketing topics. She also helps run the Webcertain blog and is the writer of the Webcertain search and social report, an annual report summarising digital marketing best practices in over 50 countries. She is passionate about educating and empowering people to make the best decisions for their business and is proud to help share Webcertain’s wealth of digital marketing knowledge with the world. Elin is from the UK.

Carmen Aragones

Marketing and Event Executive of Webcertain

Carmen is a Marketing and Event Executive at Webcertain. She holds a BA in Advertising and Marketing Management from Lancaster University. She is passionate about digital marketing and enjoys brainstorming new ideas to create unique campaigns. Originally from Spain, Carmen has been living in the UK since 2020.

Sanja Markovic

Senior SEO Specialist & Assistant Manager of Webcertain

Sanja is a Senior SEO Specialist & Assistant Manager at Webcertain and has worked in SEO since 2015. She conducts SEO audits and creates SEO strategies, always having in mind the most innovative and most effective solutions. She is passionate about creating content strategies and new methodologies for content optimisation. Sanja speaks Serbian, English and Spanish, and is familiar with the basics of Chinese. Originally from Serbia, Sanja now lives in Spain.

Elly Kang

Performance Marketing Manager of Webcertain

Elly is a Performance Marketing Manager at Webcertain. With a background in digital marketing, she has managed PPC campaigns for several major corporations. She has experience working across various APAC advertising platforms including Google, Naver, Yahoo and Kakao. She has lived and worked in both the UK and South Korea, the latter of which is where she now resides. Elly’s journey reflects her adaptability and expertise in navigating the dynamic landscape of performance marketing across diverse cultural contexts.

Jaein Lee

Social Media Specialist of Webcertain

Jaein is a Social Media Specialist at Webcertain. She started her career whilst at university, as a journalist for an interview magazine. After graduating with a degree in Sociology and Fashion Design & Merchandising, she worked as a digital marketer working in various fields, including fashion, travel and online media. At the same time, she continued creating content as a freelance writer. By joining Webcertain, she is developing her skills as a global marketer who specialises in managing social media and influencer marketing. Jaein was born and lives in Seoul, South Korea.

Amy Chan

Social Media Specialist of Webcertain

Amy is a Social Media Specialist at Webcertain. She is an alumna of the Hong Kong University of Science and Technology, where she majored in Marketing and Operations Management. Following graduation, she dived into the world of marketing, starting her journey as a Marketing Executive in local startups, before making her mark in international companies. These experiences have been instrumental in shaping her expertise in digital marketing campaign management. Amy’s diverse background, coupled with her education and professional experiences, positions her as a versatile and adept professional in the ever-evolving landscape of digital marketing. Originally from Hong Kong, Amy is now based in Japan.

Feras Qasas Martin

Performance Growth Manager of Webcertain

Feras is a Performance Growth Manager at Webcertain. He has over 15 years of experience in marketing and technology. He has worked for telecoms and marketing companies including Vodafone, Telefonica (O2) and Croud, as well as charities such as Save the Children and Plan International. He has worked as a Sales Manager, QA Engineer, PPC Manager and Business Strategy Analyst. Originally from Spain, Feras now lives in Wales.

Sivan Hu

Social Media and Influencer Marketing Executive of Webcertain

Sivan is a Social Media and Influencer Marketing Executive at Webcertain. She holds a degree in Product Design and early on realised her particular interest in market research. As a result, she pursued a career in audience marketing, helping clients develop customised social media strategies and campaigns to win customers’ recognition on social platforms, using her exceptional research and analysis skills. Originally from Shanghai, China, Sivan now lives in the UK, and her cross-cultural background has taught her to appreciate the value of individuality. She firmly believes that understanding the target audience’s needs is the key to creating personalised and emotional content that truly resonates with customers.

Miren Massó

Account Executive of Webcertain

Miren is an Account Executive at Webcertain. A marketing and advertising enthusiast, she has experience working in digital marketing, communication and creative agencies. She is passionate about brand storytelling and enjoys managing projects and implementing new ideas, as well as keeping up to date with the latest industry trends. Originally from Spain, Miren speaks Basque, Spanish, English and French.

César Gonçalves

Business Solutions Team Leader of Webcertain

Experienced in working with clients from across the globe, César’s goal is to provide holistic multi-channel digital strategies, tailored to each client and each target market. With a strong and multidisciplinary background, he holds a BA in International Relations and an MA in Marketing. He is always keen to learn more about new trends in international digital marketing and how they might impact the industries his clients operate in, so he can help them stay ahead of the curve. Originally from Portugal, César now lives in the UK.

Anlieka Marconi

Audience Marketing Team Leader of Webcertain

A storyteller at heart, Anlieka has a degree in film making and joined the Webcertain team in 2018 to explore new ways of storytelling through social media. Working closely with the Global Manager of Audience Marketing, she helps clients create both organic and paid campaigns on various international social media platforms. She also conducts research into different international online markets and enjoys writing creative and engaging copies for brands and companies to help them tell their stories. Anlieka was born in the Netherlands, to Indonesian parents and has lived in the UK since 2015.