SEO-localisation should be a key part of your SEO strategy if you are targeting multiple markets. The process involves finding local search terms relevant to the market you are targeting and inserting them into your webpage content. Although this concept … Read More
Translation quality is a hot topic, but what exactly is a quality translation? Many could say that it is a translation which can be read, is free of errors, and relays the message accurately. But, depending on your needs, true … Read More
Argentina is an attractive prospect to many businesses looking to expand internationally, and there are several reasons why. The first reason is its size: it is a relatively large country, with a sizeable population, which means there will likely be … Read More
You may think that there aren’t many differences between British English and American English. They’re both English, right? What could be so different about them? In actual fact, British English differs significantly from American English in terms of terminology, spelling, … Read More
Growing your business internationally involves, amongst other things, a lot of effort around expanding your international online presence. However, targeting multiple markets and expanding your website internationally can be both demanding and complex. So, how can you help your international … Read More
With over 1 billion monthly active users, Instagram is one of the most popular social media platforms in the world. It is no wonder that Instagram has become a key marketing platform for brands to reach, connect with and influence … Read More
The Netherlands is an attractive prospect to many businesses looking to expand internationally, and there are several reasons why. The first reason is its digital maturity. As of November 2022, the Netherlands has a population of 17.2 million people. Of … Read More
Whew, another year nearly over! Now is the perfect time for marketers to reflect on the past year, take stock of their company’s current situation, and plan for what lies ahead in 2023. But how do you ensure that you … Read More
Customer journey mapping is an important part of any brand’s marketing strategy. A customer journey map helps you to visualise and truly understand your customer’s interactions with your brand, allowing you to tailor your business and marketing strategies to fit. … Read More
It is not a secret anymore that understanding your audience is the key to marketing success. Customer journey mapping is a tool that can help define your audience’s needs, problems and interactions with your business, which later on become crucial … Read More
The World Cup 2022 in Qatar is about to start! The entire world will be watching, so what better chance to promote your brand than during such an event? When talking about real-time marketing, there is no field better than … Read More
Persona research involves doing research in order to build a buyer persona. Persona research is an important part of a successful marketing strategy. This is because building an archetypal customer or client helps you to define the audience you are … Read More
With the development of AI, the use of entities and Google better understanding what users are searching for, context has become the central focus of on-page SEO. Before optimising any of your website content, you should first understand the context … Read More
Website migration is a complex and probably the riskiest project you can carry out on a website. A website migration requires many resources, the management of multiple teams, meticulous planning of workflows, and the management of expectations from different stakeholders. … Read More
Do you work in international digital marketing? Are you responsible for your brand’s success in international markets? Looking for an event where you can learn international marketing best practice from the leading names in the industry? Then join us at … Read More
