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Digital marketing for global brands

Danielle Woods

Upcoming webinar: How to create a successful international content strategy

Think international SEO is all about technical? Think again! Content is also crucial for SEO performance in international markets. From effective keyword research and mapping, to writing quality content and localising effectively, there’s plenty to consider. Countries differ in language, … Read More

3 tips for digital marketing in Japan

The Japanese market is wealthy and digitally mature, making it very attractive to businesses wanting to expand internationally. However, the digital landscape of Japan is as unique as it is advanced, with its own local platforms and a distinct set … Read More

3 tips for digital marketing in the Philippines

With a young, tech-savvy population and a growing middle class, the Philippines is a demographic sweet spot for global brands. As such, more and more businesses are turning their attention to the Filipino market, but launching in a new country … Read More

3 tips for KOC marketing in China

Key opinion consumer marketing, or KOC marketing, is an important social media marketing strategy in China. It involves harnessing the power of KOCs to promote your brand on social media. KOCs are micro-influencers who have a small but dedicated group … Read More