It is not a secret anymore that understanding your audience is the key to marketing success. Customer journey mapping is a tool that can help define your audience’s needs, problems and interactions with your business, which later on become crucial … Read More
The World Cup 2022 in Qatar is about to start! The entire world will be watching, so what better chance to promote your brand than during such an event? When talking about real-time marketing, there is no field better than … Read More
Persona research involves doing research in order to build a buyer persona. Persona research is an important part of a successful marketing strategy. This is because building an archetypal customer or client helps you to define the audience you are … Read More
With the development of AI, the use of entities and Google better understanding what users are searching for, context has become the central focus of on-page SEO. Before optimising any of your website content, you should first understand the context … Read More
Website migration is a complex and probably the riskiest project you can carry out on a website. A website migration requires many resources, the management of multiple teams, meticulous planning of workflows, and the management of expectations from different stakeholders. … Read More
Do you work in international digital marketing? Are you responsible for your brand’s success in international markets? Looking for an event where you can learn international marketing best practice from the leading names in the industry? Then join us at … Read More
Market research can be a really valuable exercise for brands. The real-world data that you can gain from market research can help to shape your marketing and overall business strategies and set you up for success! But when is it … Read More
Social listening offers businesses the opportunity to understand the needs of their audience by listening to conversations happening online around their industry. Conducting social listening can be a great starting point for global brands engaging in international digital marketing, but … Read More
Google is a major player in paid and organic search internationally, with 92% of the search engine market share globally, as of May 2022. In some countries, Google’s market share is even higher, topping 97% in Argentina and Brazil. Considering … Read More
China’s social media landscape is thriving, but it looks so very different from anywhere else in the world that marketers who are unfamiliar with it often struggle to succeed. Many Western social platforms are banned in China, including Facebook, Instagram, … Read More
When planning a marketing strategy, it is important to understand where and how to reach your audience, whether the goal is creating a wider and more targeted social media presence or increasing users’ traffic to your website. In order to … Read More
The Webcertain search and social report 2022 has been published! It summarises the very latest internet penetration, internet speed, device usage, search engine, social media, e-commerce and digital marketing stats and facts for 54 countries worldwide. Want to see how … Read More
As companies grow internationally, it is now more important than ever to translate all website content and web-based assets in order to reach potential new customers and clients. By having a translated website that speaks the languages of your target … Read More
The Webcertain search and social report 2022 has been published! It provides the very latest internet penetration, internet speed, device usage, search engine, social media, e-commerce and digital marketing stats and facts for 54 countries worldwide. There are plenty of … Read More
International SEO is a complex and ever-changing beast. But if your brand’s website is targeting multiple markets, it is a necessary one to conquer. Thankfully, on 18 and 19 May 2022, the International Search Summit: Global Virtual Edition will be … Read More
