Webcertain blog

Digital marketing for global brands

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Elin Box

How to gain a competitive edge in international markets

One of the biggest reasons businesses fail in new international markets? A lack of localisation. This does not just mean translating a website, but making sure every aspect of a customer’s digital – and physical – journey is adapted to

Elin Box

How international expansion can save your business

The impact of economic uncertainty on a business can be huge: reduced customer spending, supply chain disruptions, and ultimately, the reduced ability to do business and be profitable. However, mitigating the effects of economic uncertainty can be challenging for businesses,

Sean McCurry

6 steps to get started with accessibility

Accessibility is not just a legal requirement – it is a commitment to inclusivity and a social responsibility that all businesses should take seriously. Being accessible means reaching a broader audience, enhancing the user experience, and demonstrating your dedication to

Sean McCurry

How to make your web content accessible

There are legal, ethical and business reasons to make sure your content is accessible to all. But what does that mean, and how do you do it? What exactly is accessibility? Accessibility is the design practice of making products and

Anna Milburn

How to harness social listening for global brand success

Introduction In this blog post, we will explore how global brands can harness social listening insights and apply them to grow their global success. We will look at the role of social listening in global branding, as well as case

Elin Box

The impact of Hofstede’s cultural dimensions in marketing

Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way consumers think, feel and interact with the world. Here at

Mario Lenoci

From GenAI to GenAPI: How marketers are transforming into AI architects

Generative AI (GenAI) is rapidly evolving from a tool marketers use to a strategic asset they design and control. Whilst early adoption focused on using pre-built AI models like ChatGPT, Claude and Mistral, today’s marketing teams are engineering AI-driven solutions

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