Whether you get your audience targeting right can make or break your international marketing campaigns. Knowing who your audience is and where they spend their time online is vital, as the platforms they use and the formats they prefer to … Read More
When it comes to boosting the visibility of your website online, two important tools in any digital marketer’s arsenal are keywords and content. These are at the core of your web presence – and the way you use them can … Read More
Nowadays, if you want to expand your business across borders, having an international digital marketing strategy is key. One vital part of digital marketing is search engine optimisation (SEO). But international SEO can feel like a challenge, especially if you … Read More
Understanding your target audience is key to any business’ success. By having a real understanding of your customers’ needs, pain points and feelings, you can ensure you tailor your offering to suit and deliver the very best service to them. … Read More
Things change, but things stay the same. That is how I often think about the evolution of the digital marketing industry and how marketers need to approach developing new strategies. The end of a year always fuels discussions on which … Read More
Running events can be challenging at the best of times, but throw the uncertainty of a global pandemic into the mix (and all it brings), and you really have your work cut out! Will we sell tickets? Will people travel? … Read More
Translation is one of those things where, in terms of quality, you will get what you pay for. If you buy translation at rock-bottom prices, you will likely receive a rushed, poor-quality translation that has potentially been pushed through machine … Read More
2021 is drawing to a close, and what a unique year it has been for marketers! The pandemic is still going on – with all the challenges and opportunities that brings – but certain sectors are starting to open back … Read More
The COVID-19 pandemic turned the travel industry on its head, causing chaos for hoteliers. Thankfully, the world seems slowly to be opening back up and travel is once again returning. But the nature of travel has changed. What does this … Read More
If you want your business to succeed in China, then you need to include social media marketing in your overall digital marketing strategy. But forget the likes of Facebook, Instagram and Twitter – the social media landscape in China is … Read More
The International Search Summit is returning to Barcelona as an in-person event on 18 November 2021! Gemma Fontané, an SEO Consultant and the Founder of denadal.cat, will be one of the speakers. She will be giving a talk on a … Read More
The International Search Summit is returning to Barcelona as an in-person event on 18 November 2021! Kirstie Cartledge, Events Manager at Webcertain, is one of the event’s organisers. We asked her some quick-fire questions to get to know her better … Read More
The International Search Summit is returning to Barcelona as an in-person event on 18 November 2021! Gemma Houghton, Director of Marketing at Webcertain, is one of the event’s organisers. We asked her some quick-fire questions to get to know her … Read More
International students are a key part of any educational institution’s lifeblood, bringing fresh ideas, drive, ambition and cultural diversity. They can also help to fill course places and often pay higher fees than home students, giving vital funding to the … Read More
If you are targeting multiple markets that speak different languages, then translation will be an important part of your international marketing efforts. By having your content in the language(s) of your target audience, you can ensure you are communicating with … Read More
