Think international SEO is all about technical? Think again! Content is also crucial for SEO performance in international markets. From effective keyword research and mapping, to writing quality content and localising effectively, there’s plenty to consider. Countries differ in language, … Read More
More and more businesses are looking to expand internationally as a way to boost growth and reach more customers. However, choosing which market(s) to enter can be a challenge, as one must take logistics, market readiness and market growth into … Read More
Do you want to expand your business to a new international market but do not know how to begin? Or perhaps you have already entered a new market but you are struggling to see the same levels of success that … Read More
The Japanese market is wealthy and digitally mature, making it very attractive to businesses wanting to expand internationally. However, the digital landscape of Japan is as unique as it is advanced, with its own local platforms and a distinct set … Read More
With a young, tech-savvy population and a growing middle class, the Philippines is a demographic sweet spot for global brands. As such, more and more businesses are turning their attention to the Filipino market, but launching in a new country … Read More
Conversion rate optimisation (CRO) should form an essential part of any skilled digital marketer’s toolkit. It is the practice of making data-driven adjustments to a website with the aim of increasing the conversion rate – a very worthwhile aim, as … Read More
Although the vast majority of translation projects go smoothly, there will inevitably be cases where problems occur that result in delays, additional costs, or content that does not meet your requirements. Translation problems can arise at any stage within a … Read More
The Arabic-speaking countries of the Middle East and North Africa are highly interesting and represent lucrative opportunities to global companies. However, creating persuasive, high-quality, optimised content in Arabic can be difficult due to the unique nature of the Arabic culture … Read More
Everyone knows about influencer marketing. But does this strategy have a future, or is it just a buzzword that is starting to lose its shine? Should you include influencer marketing in your international business strategy? We will explore this topic … Read More
2020 was a challenging and disruptive year for the education sector. The global health crisis pushed universities to turn to an almost purely online strategy for student marketing, recruitment and enrolment. Following this pivotal shift to online enrolment, you may … Read More
Online shopping has never been more popular. With full or partial lockdowns affecting many countries around the world, e-commerce has risen to the challenge and proven to be a convenient, effective and safe way for people to shop. Social media … Read More
Amazon is the most popular e-commerce marketplace in the world. It is the first place many of us think of when we think of online shopping. With over 300 million registered customers from all around the globe, if you have … Read More
Japan is one of the world’s biggest economies and one of the most technologically-advanced countries in the world. However, understanding how to develop an action plan for launching in Japan can be challenging due to its unique digital landscape, with … Read More
Key opinion consumer marketing, or KOC marketing, is an important social media marketing strategy in China. It involves harnessing the power of KOCs to promote your brand on social media. KOCs are micro-influencers who have a small but dedicated group … Read More
Chinese New Year, also known as Lunar New Year or the Spring Festival, is the most important festival in the Chinese calendar. This celebration will kick off on 12 February 2021 and will last for 15 days. With 1.4 billion … Read More
