When you think of e-commerce, your mind probably goes straight to the global online shopping behemoth Amazon. Amazon is so strong that its dominance can seem absolute – but there are in fact many markets where it is not the … Read More
Introduction The discovery and planning phase is the cornerstone of web development projects, accounting for approximately 50% of the work and holding paramount importance. It establishes the foundation for the project, ensuring the final website aligns with company goals, stakeholder … Read More
Let’s imagine that your company wants to reach a larger international audience. If you are already running successful PPC campaigns in English, you may want to know how best to utilise these to target new markets. When it comes to … Read More
Introduction Over years of overseeing website development projects, I have realised one thing: the importance of the discovery and planning phase cannot be overstated. This phase sets the stage for a successful project by establishing a clear plan and vision … Read More
If you are an international digital marketer with experience targeting the North American market, then you will know how important it is to keep up to date with the trends and user behaviours in each country you are targeting. This … Read More
Introduction When you are a B2B brand targeting the Japanese market, it is important to have a good understanding of the business culture there. This will help you to do business in the smoothest, most effective and most respectful way … Read More
Nowadays, digital marketing is a staple in almost any brand’s marketing toolkit, whatever the industry or target market. People all over the world just love to spend time online, whether that is to keep in touch with loved ones, to … Read More
If you are an international digital marketer with experience targeting the Latin American market, then you will know how important it is to keep up to date with the trends and user behaviours in each country you are targeting. This … Read More
Social media marketing is an essential part of any holistic digital marketing campaign, but different markets require different social media strategies. This is because the most popular social platforms – where your audience spends their time and engages with brands … Read More
Introduction When you are a B2B brand targeting the South Korean market, it is important to have a good understanding of the business culture there. This will help you to do business in the smoothest, most effective and most respectful … Read More
If you are an international digital marketer with experience targeting the Asian market, then you will know that you cannot treat the vast continent of “Asia” as one singular entity. As well as the obvious differences in language between countries, … Read More
Introduction When you are a B2B brand targeting a foreign market, it is important to have a good understanding of the business culture in the target market. This will help you to do business in the smoothest, most effective and … Read More
Bing is probably not the first search engine you think of when crafting your SEO or PPC strategies – but there are certain markets where you may actually benefit from targeting this search engine. Whilst Bing has less than 5% … Read More
Image credit: Carlos Baglietto. On 16 May 2024, I had the incredible opportunity to attend the International Social Summit in Barcelona. It was a day full of learning, networking and growing alongside other marketing experts. It was my first time … Read More
At a time when user experience is in the spotlight of search engine optimisation, and search engines’ algorithms and systems are AI-powered, SEO content optimisation practices should be focused on really understanding what users need and providing quality and valuable … Read More
