Online shopping is popular in many places around the world. However, the most popular e-commerce site can vary from country to country. That is important to know if you are planning on selling your products online to a global audience. … Read More
If you are only used to social media in your average Western country, you probably think of Facebook first, followed by maybe Twitter or Instagram. But that is not what social media looks like everywhere. There are some countries that … Read More
If you are involved at all in social media, you will have heard of social selling. It has become a super-popular social media marketing strategy lately, but what exactly is it? Here is a good definition from SuperOffice: “Each time … Read More
Google is the most popular search engine in the world. It is so synonymous with search that we even use the phrase “Google it”, rather than “search for it”. But Google is not the only important search engine in the … Read More
Webinars have long been a popular tool for businesses, especially those in B2B sectors, to connect with customers, demo products, provide training and market their offering. They have many benefits: they can be attended from anywhere; they have relatively low … Read More
Glossaries are an integral part of terminology management. Glossaries are compiled for companies to ensure the unity of style and terminology of translated documentation, as well as to aid in the translation of highly-specialised scientific, medical, technical and other specialised … Read More
For a lot of people, Twitter is likely the second, third or even fourth social network that comes to mind when they think of social media. It has the reputation of being Facebook’s younger and less important sibling, but is … Read More
If a glossary is not created and integrated into the localisation workflow, the effects can be detrimental. In many languages, the meaning of the same word can be conveyed in different words or phrases. However, the terminology does not tolerate … Read More
Budgets. They are always a thorn in the side for social media teams who often have to work with minimal budgets to meet big expectations. The key to spending your social media budget efficiently is first to know exactly what … Read More
Facebook is the most popular social network in the world. It was the first social network to truly go mainstream; and for a lot of people, the first one they ever joined. You might therefore assume that Facebook’s story is … Read More
Over the years, with the rise of influencer marketing, many opinions and stereotypes about the use of influencers have been formed within the industry. But more marketers are coming around to the idea of adding influencer marketing to their overall … Read More
Webcertain Search And Social Report 2020 has just been published! It summarises internet penetration rates, search engine and social media usage stats, and general digital marketing best practices for 38 countries around the world. Want to see how much you … Read More
The latest edition of Webcertain Search And Social Report has just been published, and it highlights some interesting opportunities for global brands. Not all countries are at the same level of development, but the internet is a powerful leveller, and … Read More
The latest edition of Webcertain Search And Social Report has just been published! It provides the most up-to-date internet penetration, search engine, social media and digital marketing stats and facts from 38 countries around the world. There are lots of … Read More
There is a common misconception that influencer marketing only works for B2C brands. However, B2B brands can also greatly benefit from influencer marketing, and partnering with the right influencer can really boost a business’ brand awareness, engagement and sales. One … Read More
