One of the biggest reasons businesses fail in new international markets? A lack of localisation. This does not just mean translating a website, but making sure every aspect of a customer’s digital – and physical – journey is adapted to
The impact of economic uncertainty on a business can be huge: reduced customer spending, supply chain disruptions, and ultimately, the reduced ability to do business and be profitable. However, mitigating the effects of economic uncertainty can be challenging for businesses,
Accessibility is not just a legal requirement – it is a commitment to inclusivity and a social responsibility that all businesses should take seriously. Being accessible means reaching a broader audience, enhancing the user experience, and demonstrating your dedication to
There are legal, ethical and business reasons to make sure your content is accessible to all. But what does that mean, and how do you do it? What exactly is accessibility? Accessibility is the design practice of making products and
New laws in Europe risk reputational damage, hefty fines, and even prison terms for businesses who do not take accessibility seriously. Read on to see if you are at risk and how to avoid any penalties. What is accessibility and
Introduction In this blog post, we will explore how global brands can harness social listening insights and apply them to grow their global success. We will look at the role of social listening in global branding, as well as case
Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way consumers think, feel and interact with the world. Here at
Generative AI (GenAI) is rapidly evolving from a tool marketers use to a strategic asset they design and control. Whilst early adoption focused on using pre-built AI models like ChatGPT, Claude and Mistral, today’s marketing teams are engineering AI-driven solutions
