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Gemma Houghton

Snapchat-Style Shopping App Launches Across The World

Global Marketing News – 12th December 2016 A new shopping app, called YEAY, has been released globally in an attempt to make in-app shopping easier for users. Facebook has secured a license from Irish banks to begin the introduction of payments over Messenger. And Indonesian social media users are still fans of Twitter, even

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Gemma Houghton

Indian Mobile Market Grows By 15 Million People In Q3

Global Marketing News – 7th December 2016 India gained more new mobile subscribers than any other country on Earth in Q3 2016, native ads have been found to be more successful than other types of mobile advertising, and the EU has issued a strong warning to social media platforms. Visit Webcertain.tv to

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Gemma Houghton

Baidu And Yahoo Japan Join Forces For Advertising

Global Marketing News – 2nd December 2016 Baidu and Yahoo have joined forces for advertising, the EU has ruled that online geo-blocking is illegal, and research has found that the average time spent on mobile apps is continuing to increase. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of

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Gemma Houghton

WeChat Offers Alternative To App Stores In China

Global Marketing News – 29th November 2016 WeChat has taken on the app stores in China, Amazon is to invest further in Indian ecommerce, and the UN has expressed concern that half the world’s people do not use the internet. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of

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Gemma Houghton

Majority Of Russians Support Online Censorship

Global Marketing News – 24th November 2016 The majority of Russians support online censorship, China’s online giants are moving towards paid content, and social influencers are not swayed by money. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.

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Gemma Houghton

Rakuten Turns Eyes To Europe With FC Barcelona Sponsorship Deal

Global Marketing News – 21st November 2016 Rakuten has signed a sponsorship deal with Barcelona football club, the Investigatory Powers bill has been passed by both Houses of Parliament in the UK, and Google has changed the way it displays price extensions. Visit Webcertain.tv to watch the full bulletin or to watch a wide

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Gemma Houghton

Russian Court Upholds LinkedIn Ban

Global Marketing News – 16th November 2016 The Russian courts have upheld a ban on the the professional social network LinkedIn, Line is turning its back on Western markets to focus solely on four Asian countries, and a new ecommerce site is due to be launched in the Middle East

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Gemma Houghton

Indian Ecommerce Sites Affected By Scrapping Of Rupee Notes

Global Marketing News – 11th November 2016 India’s ecommerce giants have been affected by currency changes, the online gender gap is due to increase worldwide, and mobile shopping is expected to rule China’s Singles’ Day sales. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing

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Gemma Houghton

Baidu Teams Up With China Unicom To Improve Telecom Services

Global Marketing News – 8th November 2016 Baidu has agreed a deal with a Chinese telecom company, the EU and Google have butted heads once again, and Irish ecommerce is struggling. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.

Gemma Houghton

Netflix and Amazon take on India

Global marketing news – 3 November 2016 Both Netflix and Amazon are both targeting the Indian market with their video streaming services in 2016 however, both companies are using vastly differing strategies in order to build their presence in the country. Belgium has seen an online and offline divide in