Global Marketing News – 12th December 2016
A new shopping app, called YEAY, has been released globally in an attempt to make in-app shopping easier for users. Facebook has secured a license from Irish banks to begin the introduction of payments over Messenger. And Indonesian social media users are still fans of Twitter, even though the platform’s appeal is dropping worldwide.
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Gemma Houghton
Director of Marketing at Webcertain
Gemma has worked in international search marketing for over 14 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.
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