Global marketing news – 3 November 2016
Both Netflix and Amazon are both targeting the Indian market with their video streaming services in 2016 however, both companies are using vastly differing strategies in order to build their presence in the country. Belgium has seen an online and offline divide in 2016, between sales of products and services. And Apple has taken a step towards enabling users to buy items directly through iMessage, with a new feature on iOS.
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