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Gemma Houghton

India Set To Be World’s Second Largest Ecommerce Market

Global Marketing News – 31st October 2016 India looks set to overtake the US and become the largest ecommerce market in the world after China, Europe’s most successful football team, Real Madrid, has found more success online, and Japanese online retailers are being forced to improve their delivery services, after nearly 70%

alibaba-singles-day-26102016
Gemma Houghton

Alibaba Announces Singles’ Day Plans

Global Marketing News – 26th October 2016 Alibaba has announced big plans for Singles’ Day, Lego has revealed how vital consumer-created content is to the company, and China has broken an iOS App Store record. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.

zalando-integrate-local-shops-21102016
Gemma Houghton

Zalando To Help Small Shops Integrate Into Its Marketplace

Global Marketing News – 21st October 2016 Zalando is looking to integrate online and offline shopping for local shops, MatahariMall.com plans to take advantage of the Indonesian mobile surge after new funding, and Microsoft has broken a voice-recognition milestone. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews

russia-china-europe-rail-route-18102016
Gemma Houghton

Direct Rail Route Through Russia To Aid China-Europe Trade

Global Marketing News – 18th October 2016 Russia and China have struck a deal to open up a European rail route, Google is to create a mobile-only index, and almost everyone in the Nordic region now buys online. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with

yandex-travel-app-13102016
Gemma Houghton

Yandex Enters Hungary With New App

Global Marketing News – 13th October 2016 Yandex has expanded into Europe with a travel app, research has shown that syncing campaigns on TV and mobile bring benefits, and Turkish marketers are spending heavily on display ads. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital

flipkart-indian-ecommerce-10102016
Gemma Houghton

Flipkart Breaks Indian Ecommerce Sales Record

Global Marketing News – 10th October 2016 Flipkart has broken an Indian ecommerce record, Japan’s elderly population is taking up social media, and Instagram has announced that it now has more than half a million advertisers. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing

netflix-mobile-05102016
Gemma Houghton

Netflix Updates Its Mobile App To Target Emerging Markets

Global Marketing News – 5th October 2016 Netflix is focusing on mobile to drive global growth, the EU is aiming to stop anti-competition practices by Google, and Facebook has launched Messenger Lite. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.

facebook-data-germany-30092016
Gemma Houghton

Facebook Ordered To Stop Collecting WhatsApp User Data In Germany

Global Marketing News – 30th September 2016 The German regulator has ordered Facebook to stop collecting user data on WhatsApp, UK marketers should be seizing new opportunities to help Chinese brands crack the UK, and a recent survey by Awok.com shows that Dubai is now home to the most online

instagram-south-africa-27092016
Gemma Houghton

Instagram Sees Explosive Growth In South Africa

Global Marketing News – 27th September 2016 Instagram has seen substantial success in South Africa, Facebook has admitted to releasing incorrect advertising metrics, and the Cuban government has launched a public Wi-Fi initiative. Visit Webcertain.tv to watch the full bulletin or to watch a wide range of interviews with digital marketing professionals.

programmatic-advertising-europe-22092016
Gemma Houghton

Programmatic Advertising Surges Ahead In Europe

Global Marketing News – 22nd September 2016 Data from IAB Europe has revealed that European programmatic advertising has jumped by over 70% in the last calendar year, the British fashion retailer New Look has started the process of launching in the German online market, and a new travel app has