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India Set To Be World’s Second Largest Ecommerce Market


Global Marketing News – 31st October 2016

India looks set to overtake the US and become the largest ecommerce market in the world after China, Europe’s most successful football team, Real Madrid, has found more success online, and Japanese online retailers are being forced to improve their delivery services, after nearly 70% of consumers in the country said they’d had a bad experience when shopping on the web.

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Gemma Houghton

Director of Marketing at Webcertain
Gemma has worked in international search marketing for over 14 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.

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