Global Marketing News – 22nd September 2016
Data from IAB Europe has revealed that European programmatic advertising has jumped by over 70% in the last calendar year, the British fashion retailer New Look has started the process of launching in the German online market, and a new travel app has been launched by Google.
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Gemma Houghton
Director of Marketing at Webcertain
Gemma has worked in international search marketing for over ten years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.
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