Global Marketing News – 12th May 2016 Baidu forced to reduce number of ads in its search results Baidu has been ordered to reduce the number of paid adverts it can include in its search results. This is just the next step in a continuing story that started after the
Global Marketing News – 5th May 2016 Naver’s Line messaging app is taking over Asia Naver’s mobile messaging app, LINE, has become a big hit in Asia. The service has become the most used messaging service in key Asian countries such as Japan or Thailand. With 218 million users, the
Global Marketing News – 4th May 2016 As the world biggest tech companies release their first quarterly figures of this year, we’re going to look at who the winners and losers were in the first three months of 2016. Facebook was the big winner this quarter, with figures showing high
Global Marketing News – 28th April 2016 Tax law change affects Americans buying from EU sites European online shopping for American customers has become much easier this week, as the duty-free limit per day jumps to $800. Up from the previous daily limit of $200, this comes following an alteration
Global Marketing News – 25th April 2016 YouTube ads more effective than TV ads Google has announced the findings of its analysis of television advertising campaigns. Matt Brittin, Google’s top European-executive, has revealed that the data taken from eight countries shows that in 80% of cases YouTube campaigns are more
Global Marketing News – 20th April 2016 Facebook advert engagement hotspots revealed Research by Nanigans has revealed that India and South East Asia have a higher Facebook advert engagement rate than the Asia-Pacific average. The average click-through rate for Facebook adverts is 2.1% in India and 1.5% in South East
The role of an SEO has never been more diverse or complex, and the challenges increase when it comes to working on global websites. Steve Lock, Global SEO Leader for Sage will be sharing his insights and experience of managing SEO for a large, global brand at the International Search Summit and ahead
Global Marketing News – 12th April 2016 New Indian ecommerce regulations could spell trouble for Amazon The ecommerce giant Amazon could be facing legal trouble in India. In the last month, India has implemented new regulations regarding ecommerce, meaning that Amazon is now breaching these rules and could potentially face
Global Marketing News – 7th April 2016 EU advances its investigation into Google The European Commissioner Margrethe Vestager has said that the Commission is “advancing” its investigation into Google’s Android operating system and AdSense advertising service. The European Commission has allegedly been sending out questionnaires to companies using Google’s AdSense
Global Marketing News – 4th April 2016 Research reveals biggest digital growers and slowers Researchers from Tufts University have revealed which countries’ digital economies are growing the fastest. It measured countries’ digital economies based on supply-side factors, demand-side factors, innovations and institutions. Based on these measures it categorised countries into