Global Marketing News –30th March 2016 The problem of geo-blocking in Europe Research by the European Commission has revealed that geo-blocking is a common problem in Europe. Geo-blocking is where a website stops internet users from certain countries from accessing or fully using the website. The study found that 68%
Global Marketing News –23rd March 2016 Malaysia proposes even stricter internet censorship laws The Malaysian government has proposed even stricter internet censorship laws. Under the proposed laws, it will become illegal for internet users to post or publish any content that the government deems “obscene, indecent, false, menacing or offensive”,
As a new attraction, The View From The Shard faced a unique challenge – it needed to create a digital presence from scratch. Anna Domingo, Marketing Director from The View From The Shard, will be speaking at the International Search Summit in May to share insights about how to use digital content marketing to promote a
Global Marketing News –15th March 2016 German websites with a Facebook “like” button may be breaking the law A court in Germany has ruled that an ecommerce site’s use of the Facebook “like” button violates the country’s strict data protection laws. The ecommerce site Peek & Cloppenburg had been sending
As the digital landscape continues to evolve at breakneck speed, the focus is often on new platforms and technologies. And while it’s also changing and developing, search remains at the heart of all digital activity. Search Advertising Lead at Bing, James Murray, believes search has never been more exciting and
Global Marketing News – 8th March 2016 Facebook battles with authorities around the world Facebook is currently embroiled in several regulatory battles around the world. It is facing a variety of challenges in Indonesia, the UK, Germany and Brazil. In Indonesia, Facebook has been ordered to pay local taxes or
Global Marketing News – 3rd March 2016 New tax rules coming for businesses selling in China China has announced drastic changes to the way purchases from foreign ecommerce sites will be taxed, with the changes due to come into effect in April. Import duties will be scrapped for all goods
Global Marketing News – 29th February 2016 Google faces further blow in Europe France has announced that it wants Google to pay 1.6 billion Euros, equivalent to 1.76 billion US dollars, in back taxes. Google stands accused of using legal loopholes to minimise the amount of tax they have to
If you work at all in international SEO, you will definitely have come across the hreflang markup. Implementing it correctly can hugely improve the performance of global sites, yet getting it wrong can have the opposite effect and cause huge headaches. At the International Search Summit Munich, CEO of Yoast and
Global marketing news – 23 February 2016 Wikipedia to create its own search engine Wikimedia Discovery The online encyclopaedia Wikipedia has announced that it is going to build its own search engine. It intends to spend 2.5 million US dollars on building the search engine, named Wikimedia Discovery, and aspires