23 April 2015 – Global marketing news Baidu develops its own smartwatch OS DuWear The leading Chinese search engine Baidu has announced that it has developed its very own operating system (OS) for smartwatches, called DuWear. DuWear is open platform … Read More
17 April 2015 – Global marketing news Chinese B2B e-commerce to reach 10 trillion yuan Business-to-business (B2B) e-commerce sales reached a staggering 10 trillion yuan, equivalent to 1.6 trillion US dollars, in China last year, an increase of 22% on … Read More
13 April 2015 – Global Marketing News Will Twitter be bought by Google? Google is rumoured to have expressed an interest in buying the social network Twitter. Neither Twitter nor Google have confirmed the speculation, but it is rumoured that … Read More
7 April 2015 – Global Marketing News Digital ad spend rockets to new global heights Digital advertising spending is set to exceed a quarter of all advertising spending for the first time ever in 2016, according to research by Carat. … Read More
Guess what. Google is pretty big – almost everywhere in the world. And yes, there aren’t many places you can go where Facebook doesn’t feature in the daily lives of many netizens. Yet, there might be some lesser known facts … Read More
Many of the Webcertain team won’t be spending Christmas in the UK – they’ll be flying off to join family and friends in their home countries. As we prepare for one of the biggest celebrations of the year, we wanted … Read More
As today is Halloween here in the UK, the Webcertain team has been sharing the different experiences we have of this “festival” or similar kinds of celebrations in our native countries – as well as getting into the spirit with … Read More
One of the biggest pitfalls of running campaigns across different markets and languages can be making assumptions or believing stereotypes about countries and cultures. By assuming you know how a particular culture behaves or what they expect, you can run … Read More
If your business is targeting overseas markets, the chances are that China is on your radar. Now the biggest internet market globally and fast becoming the largest e-commerce market in the world, many organisations see the huge opportunity in reaching … Read More
Whether we like it or not, search engines are at the heart of everything we do, so understanding how they work, what they value and their latest developments is vital for our own success. At the International Search Summit @ … Read More
As you will know if you have had any involvement with international projects and campaigns, the world is a big place and every region, country, in some cases city, has its own culture, trends and preferences. This of course applies … Read More
The world of search might be ever changing but keywords are still at the heart of any online marketing activities and using the right ones can and will be the difference between success and failure. It is for this reason … Read More
It’s certainly a region on the rise when it comes to internet access and usage, meaning that Latin America is an increasingly interesting target for international businesses and offers many opportunities. Of course to be successful there, its essential that … Read More
Delegates attending the International Search Summit Seattle will be in with a chance to win an all access pass for the SMX Advanced conference as well. On Thursday June 5 all delegates will be entered into a draw and the … Read More
In a career spanning agency and in-house roles, not to mention a period as Search Quality Manager at Google, there aren’t many international search challenges and scenarios that Johann Godey hasn’t come across. At the International Search Summit London on … Read More
