With 153 million users, Spanish is the 3rd most used language online, trailing only English and Chinese. However, the variations of this language, along with the cultural diversity of those using it are vast, making the job of the search marketer all the more challenging. Ani Lopez, a native Spaniard
The only conference for international marketers is back in London on 24th November – and for anyone working in the global SEO, PPC and social media space, the International Search Summit is one event not to miss. And here are 5 reasons why you’ll want to be there: Unique Content:
International SEO will be a key topic at the upcoming International Search Summit on 24th November, where delegates will be guided through the challenges of marketing to a global audience by international marketing specialists who have been there, done it – and survived! Annabel Hodges, aka @searchpanda, will be speaking
International SEO, Geo-targeting, Global Search Trends, International PPC and Multilingual Video Optimisation are just some of the sessions on offer at the International Search Summit London on November 24th. Targeted at international marketers, the Summit focuses on the topics, issues and challenges involved in creating and managing search and social
Twitter is now available in an additional 5 languages, Simplified and Traditional Chinese, Hindi, Tagalog and Malay, meaning that the microblog is now available in a total of 17 languages. It also plans to increase add six more languages: Swedish, Danish, Norwegian, Finnish, Polish and Hungarian. Twitter, which last week,
Internet users prefer sharing content than creating it, is a key message to come out of the latest GlobalWebIndex report, which surveys web users in 27 markets around the world. When asked “Which online activities have you done in the past month”, almost 70% of respondents had watched an online
South Korea has long been one of the most advanced web markets, with high internet penetration and fast connectivity. It is also one of the few markets where Google has failed to make an impact, with local search engine Naver holding over 72% market share. Jae Choi, CEO at NHN
2011 has been a big year for Russian search engine Yandex. In May it launched an IPO which saw it achieve over $1bn in investment and it has seen its share of the 2nd largest search market in Europe grow to 65% – more, in fact, if you consider its
Today sees the start of the Yahoo-Microsoft Search Alliance roll-out into Europe, with Yahoo! organic search results in France, Germany, Italy, Spain, the UK and Ireland being powered by Bing. This change has already been implemented in the US & Canada, Australia & New Zealand as well as some Latin
Baidu has announced that its Q2 net profit has almost doubled compared to the same period last year and is predicting a further increase in Q3. Baidu is benefiting from the increasing number of advertisers investing heavily in the world’s largest internet market, which passed 500 million users last week,
