Baidu has announced that its Q2 net profit has almost doubled compared to the same period last year and is predicting a further increase in Q3. Baidu is benefiting from the increasing number of advertisers investing heavily in the world’s largest internet market, which passed 500 million users last week, and has grown its number of customers by 17%. As the majority of its revenue comes from search advertising the Chinese-owned search engine is constantly developing its product, including the recent launch of a new keyword advertising system.
Google’s decision in 2010 to pull its search engine out of the country, has also been of benefit to Baidu, which now has 75.9% of search share in China, compared to just 18.9% for Google.
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Gemma Houghton
Director of Marketing at Webcertain
Gemma has worked in international search marketing for over ten years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programs Webcertain's International Search Summit, a search marketing conference focusing on international and multilingual online marketing which runs across Europe and the US. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.
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