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Baidu – Chinese Search Engine or International Player?

In a Wall Street Journal interview, Baidu CEO Robin Li stated that international expansion will be a key revenue driver for the Chinese search engine in the coming years. Baidu launched a Japanese version of its site in 2008 and according to Li, expects to see international markets providing a

International Search Summit Goes Stateside: Seattle Here We Come

The International Search Summit will be heading to Seattle, Washington in October, for the first Summit to take place outside of Europe. The Seattle Summit will follow the same format as its European counterparts and provide delegates with a day packed full with international  specialists speaking on a range of

Asia Is Fastest Growing Global Region for Twitter

A recent study by Semiocast has shown that more tweets now originate from Asia than any other region.  37% of Tweets are made in the region, an increase of 5.5% from March this year, while North America has seen a drop of 7% to just 31%. The USA is still

Marketing Content Not Available To Search Engines Isn’t Worth Localising

This is a comment which isn’t particularly popular among localisation professionals yet if you are localising a website as part of your marketing strategy, omitting SEO from the process is condemning your marketing plan to failure. Sure, your website would be relevant to native speakers of your target language, but

Blend Search And Social To Harness Global Data

This is the message Marty Weintraub is going to share with delegates at the International Search Summit on 28th October in London when he presents on how marketers can use international social media sites such as Facebook, LinkedIn and Twitter, as well as search and keyword tools to gain valuable

Video, Links and Google Korea at the International Search Summit

From International SEO Tips to Local Links Strategy to Baidu and Google Korea, the International Search Summit in Berlin provided delegates with a wealth of information on a range of international online marketing topics. As well as providing valuable, actionable information to those managing websites in multiple languages, the event

Internet Censorship: Pakistan Blocks Facebook and YouTube

Pakistan has become the latest country to censor internet access following so called sacrilegious content being posted on Facebook and YouTube.  A Facebook competition which invited users to post drawings and images representing the prophet Mohammed has sparked outrage amongst Muslims who find the content offensive and blasphemous. YouTube was

International Search Summit Announces Autumn Event

Following a successful International Search Summit at London’s Barbican Centre last week, WebCertain can now announce the date for the next London Summit. The sixth London event will take place on Thursday 28th October at The British Library, the venue of several previous Summits. Speakers are yet to be named

Tweet In Local Language To Ensure Worldwide Twitter Success

Twitter, like Facebook before it, has become a global phenomenon. The company recently said on its blog that over 60% of Twitter users are based outside the United States and it now provides its interface in French, German, Italian, Spanish and Japanese – with more languages likely to follow. Twitter