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Is SEO, PPC Or Social Media The Key For International Success?

Attendees at the seventh International Search Summit in Berlin on 7th June should be able to answer this question following a day filled with tips and insights into international search marketing. With SEO, PPC and Social Media specialists from around the globe sharing their knowledge and advice, delegates will have the unique opportunity to delve deeper into the issues facing international search marketers and leave with new ideas for boosting their global online success.

As well as sessions including video optimisation, international seo tips, brand management across global websites and international PPC, the Summit will also feature a Global Site Clinic where the experts will advise attendees on specific aspects of their websites and help them solve their international search problems.

Global Experts Dixon Jones, Andy Atkins-Krüger and Massimo Burgio will also take each other on in the SEO vs PPC vs Social Media debate, in order to determine which discipline is the most effective in international campaigns – this one could get heated!

Other speakers at the event include Iris Cremers of KLM, David Sowerby from Straker Software and Thomas Bindl from Refined Labs.

The International Search Summit Berlin will also produce another Medallion Speaker – the speaker who the audience judges to have made the best contribution to the day. Video Optimisation expert Greg Jarboe was the first winner of the Award in London on May 13th.

The Summit is running as part of the Localization World conference which is taking place in Berlin from 7th – 9th June.  Delegates can just register for the International Search Summit on the preconference day, and don’t have to buy full conference passes.

A full agenda and more information on the International Search Summit can be found at www.internationalsearchsummit.com.

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Gemma Houghton

Director of Marketing at Webcertain
Gemma has worked in international search marketing for over 15 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain’s International Search Summit and International Social Summit, Barcelona-based conferences focusing on international and multilingual digital marketing. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.

One Response to Is SEO, PPC Or Social Media The Key For International Success?

  1. […] Over the years I conducted a number of experiments and read a lot of online forums.  I’ve seen SEO techniques come and go.  Now it is a career, or at least more than a cottage industry, it sounds classier if you say online marketing or social media maven.  That’s right some experts say social media is now the key to search engine optimization. […]

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