A recent study by Semiocast has shown that more tweets now originate from Asia than any other region. 37% of Tweets are made in the region, an increase of 5.5% from March this year, while North America has seen a drop of 7% to just 31%. The USA is still the country producing the most Twitter posts, however Japan and Indonesia hold the second and third spots, with Indonesia overtaking Brazil. South Korea also makes it into the top 10.
Twitter is now a truly international tool and offers great potential to organisations looking to engage with a global audience. The challenge, however, is developing a multilingual strategy to effectively manage communications in multiple markets and reep the benefits of this ever-growing phenomenon.
Latest posts by Gemma Houghton (see all)
- Watch the recording: How to identify and seize growth opportunities in international markets - April 20, 2022
- International marketing recruitment: How to drive global growth amid The Great Resignation - February 23, 2022
- 5 trends to include in your 2022 international digital marketing strategy - December 21, 2021