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Video Search – Essential For International Online Success?

In January 2010, YouTube was the second most used search engine in the United States – a single statistic that demonstrates just how popular the medium has become. Video is used by a wide range of people for numerous different reasons and it offers huge opportunities for marketers to reach

Multilingual SEO: Link building, duplicate content and geo-selection

International link building, duplicate content in multiple languages and geo-selection are just some of the topics discussed by Webcertain’s Andy Atkins-Krüger, when he spoke to SearchEngineWatch at SES London in February. Andy’s key points from the interview are summarised below – or you can watch the video in full. Link

Video to account for 90% of the global web

At an event focusing on online innovations, it would be impossible to not include video on the agenda. Bruce Daisley, Leader of YouTube and Display in the UK, will be at the International Search Summit on 13th May to talk about the international power of YouTube and how search marketers

China without Google: Time to optimise for Baidu

Chinese search engine Baidu is the undisputed market leader when it comes to search in China – and following Google’s closure of its Chinese website, its market share is likely to rise. Organisations attempting to reach the 380 million Chinese internet users should already be targeting Baidu but it is

Google in China – A timeline

As Google announces its withdrawl from the Chinese market, this post highlights some of the key events in Google’s ten year history in the country. 2000 – A Chinese language version of Google.com is launched – and over the next few years is often blocked or at least temporarily unavailable.

Emerging markets: The state of search in India

Gillian Muessig is the President and Co-founder of SEOmoz, one of the world’s leading SEO resources and is a regular speaker at search marketing conferences around the world. She sits on the board of directors for two search marketing companies in India, and has just spent a month working and

Use Your Users' Language – And Use It Well!

Shari Thurow, founder and SEO Director of Omni Marketing Interactive is recognised as the leading expert on search engine friendly design and has authored three books about web design and usability. She speaks at events around the world, sharing her research and offering advice on how to optimise user experience

The US Can Learn From Europe On Mobile Search

Bas van den Beld is a leading expert on European search and a regular contributor to search marketing publications and conferences all over the world. He also runs State of Search – a new website providing insight and analysis on the latest issues and developments in global search marketing. At

Scent of Information at the International Search Summit

Global SEO and Usability expert Shari Thurow will be speaking on SEO and the Scent of Information at the International Search Summit on 13th May in London. The scent of information exists on a website to guide the user and help them easily navigate their way through the site, understanding

YouTube shares tips for global video marketing at International Search Summit

Over 13 billion videos were watched on YouTube in December 2009 in the US alone, and the video sharing site is undoubtedly the global market leader. After the US, YouTube is most popular in Japan, Germany, India and Italy, with Mexico, the UK, Brazil and France following close behind. Almost