Making sure that the right content is displayed to the right people at the right time is always the objective. For international website owners especially, this is a rather complicated task. The following is far from an exhaustive guide, but it will hopefully serve as a helpful reminder on some of
In a response to the ever-growing importance of local search, Webcertain has compiled a 45-page report on the global impact of Google Places (now Google+ Local). The exploratory study, which surveyed global marketers in 17 countries worldwide, can now be accessed free of charge via Webcertain’s Global Central System (see
As mobile continues to gain traction, so does the need for marketers to obtain reliable insights into the medium. In a direct response to this, prominent digital advertising bodies have joined forces to size the global mobile advertising market. Global totals (as can be seen below) are broken down into ad spending
Russia is Europe’s fastest growing online market, but what exactly is the current state of the Runet? Check out the infographic below for some useful insights:
Prior to Lee Mancini’s presentation on Search & Social in the Middle East at the International Search Summit in London, he proclaimed in a post here on our blog: “There is no greater evidence of the growth of digital in the Middle East than with the occurrence of the Arab Spring.
A couple of weeks back, leading Chinese search engine, Baidu, unveiled its Foxconn-made smartphone which is powered by its proprietary OS called Cloud. Priced at just $160 – about five times less than the cost of an iPhone in China – it surely will be interesting to follow how Chinese
When looking at some of the initiatives launched by the major global search engines over the past year, it quickly becomes evident that local is a top priority going forward. In September 2011, Yandex launched its search engine in Turkey in order to challenge Google’s dominating position in this increasingly
After being introduced for the first time at the International Search Summit in London earlier this month, there have been many positive reactions to the launch of the International SEO School. The new initiative by WebCertain kicked off last week in Barcelona, and I was lucky enough to form part
Today, Friday, Facebook’s stock starts trading. Public demand is expected to explode and at its initial offering price of $38 a share, the social media giant is now worth more than established heavyweights Disney and Kraft, notes Business Insider. Analysts are still largely divided as to whether the just 8-year
New tips from ISS London, as promised in my post yesterday: 1. Think global, act local Lisa Myers did a presentation on Google Places from a global perspective. Google Places now operates in over 100 countries and local results have started to dominate listings. With the proliferation of smartphones we’ll