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Nielsen Statistics On Global Visitors To Facebook In March 2012

Today, Friday, Facebook’s stock starts trading. Public demand is expected to explode and at its initial offering price of $38 a share, the social media giant is now worth more than established heavyweights Disney and Kraft, notes Business Insider.

Analysts are still largely divided as to whether the just 8-year old company is a good investment. Cynics say that Facebook’s current numbers aren’t even close to matching the hype, whereas analysts in favour of investing in Facebook straight away are arguing that Facebook’s endless source of highly personalised information on almost half of the entire internet population provides unprecedented growth opportunities that could eventually make its $100+ billion valuation look like child’s play.

One thing that cannot be argued, however, is that Facebook continues to grow its user base globally, with growth now being driven by emerging markets. Facebook’s growth in Brazil, in particular, has been unheard of. Keep in mind that just one year ago Google’s Orkut was by far the leading social network in the country (Google+ is growing fast in the country, though).

In Japan, however, Facebook’s reach is way below its global average since Japanese have proven more keen on blogs and microblogging sites in general. Here’s a list by Nielsen of global visitors to Facebook in March 2012 for 12 selected markets:


Source: Nielsen

Facebook has still to come up with a way to monetise its mobile platform, which is now being accessed by a staggering 500 million unique users – especially users in emerging markets rely on their mobile devices to access the popular social network. Surely, the solution Facebook comes up with will largely determine whether Facebook was hyped way out of proportion or if its $100 billion valuation was in fact child’s play.

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Immanuel Simonsen

Research Manager at Webcertain
As the Research Manager of multilingual web marketing agency Webcertain, Immanuel heads up the company’s global market research activities and large content marketing projects. He is the author of several reports and guides, including ‘The Essential Guide to Rel-Alternate-Hreflang’ and ‘The Webcertain Global Search and Social Report 2013’. Apart from being a tutor at the International Marketing School -- teaching online marketing professionals on business opportunities around the globe -- Immanuel is a regular speaker at the International Search Summit, a leading event series dedicated to multilingual search and social media marketing.

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