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The Chinese search engine war: How has Qihoo’s market entry affected Baidu?

Rarely has Baidu’s disclosure of its quarterly financial results been awaited with such anticipation as has been the case for Q3 2012. Plenty of unknowns were to be answered, but one question in particular stood out compared to previous quarters: To what extent would Baidu be able to weather the

A simple framework for optimising your international PPC campaign workflow

Recently, I attended an intensive three-day course in International PPC at the International SEO School in Barcelona. Admittedly, there may be some vested interest here, but this was hands down one of the best educational experiences I have had in a long time. By looking at both the strategic and

YouTube Makes International Push Into High Quality Localised Video Channels

A year ago, YouTube invested a reported $150 million in 100 US-based YouTube channels (either brand new or existing channels) in a move to make its site look less amateurish and, in essence, more like TV. And the world’s top online video site is following through with this strategy, as it

Yandex challenges Google Chrome in Russia through launch of own browser

There is a new internet browser in town – and it is from Yandex. As the last of the world’s major search companies to launch its own browser, Yandex now joins the likes of Chrome, IE, and Baidu Explorer. A brief look at desktop browser market shares in Russia reveals

Yandex.Garderobe: New Business Opportunity For Online Fashion Retailers

Online fashion is big business. The sector has become one of the largest in ecommerce today, as both retailers and consumers have embraced the digital channel for selling/purchasing fashion items of all kinds. This is no different in Russia, where Yandex reports that about 2.4 million searches are carried out

Forbes China Top 10 List For 2012: Who Is China's Best CEO?

While China has seen the first signs of a decelerating economy at the macro-level, the digital landscape largely continues to march on unimpeded. According to a list released earlier today by Forbes China on the country’s top CEOs for 2012, part of the reason is likely attributed to very competent

How To Easily Review Competition And Track The Global Performance Of Your iOS App

TechCrunch reported in late July that the App Store has surpassed 650,000 apps. It therefore goes without saying that app visibility in itself has become an extremely challenging task. Assuming you’ve already launched your app (which was hopefully accompanied by a carefully thought-out strategy to maximise exposure), it’s time to track

Will Yandex Maps Integration Into iOS6 Keep Google At Bay?

Yesterday, rumours spread quickly that Yandex Maps will be integrated into Apple’s own mapping service on iOS6 (Bloomberg, TechCrunch, SearchEngineLand). TechCrunch’s Ingrid Lunden gives a good description of how this integration will play out: “When users are looking for details on Apple’s Maps service, Yandex’s geosearch API powers that that