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Facebook Offers: Test Period Is Over, Now Going Global

Today Facebook announced that Offers, up until now only available for a select few during a testing period, is going global (in Japan it will be available next week). Businesses with more than 400 fans can now create online Offers directly from their pages. Unlike the relatively similar Facebook Deals, which was shut down in August, Offers are targeted to a lesser extent at group-buying deals and more at individual purchases.


In order to run Facebook Offers, the social network giant requires that businesses include targeting and advertising. While it remains free for users to claim these offers, companies will have to pay a minimum of $5 to use the service. And quite naturally – the higher the budget, the greater the distribution.

This represents a new revenue stream not only for Facebook but for businesses of all sizes that actively use the network to interact with customers. Also, results will be much more measurable, it seems. “Businesses can include bar codes and unique codes in their Offers. This has been a top request, and will help businesses measure the effectiveness of their campaigns”, Facebook announced  alongside the news of Offers going global.

How it will be received will be interesting to see. Here on the site we will be looking into the impact of Offers and how it can be used for international businesses as we start to see it in action. Stay tuned!

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Immanuel Simonsen

Research Manager at Webcertain
As the Research Manager of multilingual web marketing agency Webcertain, Immanuel heads up the company’s global market research activities and large content marketing projects. He is the author of several reports and guides, including ‘The Essential Guide to Rel-Alternate-Hreflang’ and ‘The Webcertain Global Search and Social Report 2013’. Apart from being a tutor at the International Marketing School -- teaching online marketing professionals on business opportunities around the globe -- Immanuel is a regular speaker at the International Search Summit, a leading event series dedicated to multilingual search and social media marketing.

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