This infographic by Common Sense Advisory contains some very interesting figures on the reach and value of multiple languages, thus highlighting which languages matter most in the global online space. Chinese, for instance, will connect you to 22.7% of all netizens, but only unleash 6.1% of the web’s total economic
Three different strategies generally prevail when looking at international businesses’ use of Facebook Brand Pages: “Single language” global page: Most international organisations are managing a single global Facebook page. In other words, fans are seeing the exact same content in the same language regardless of geographic location. Separate country brand
One thing that all good SEOs have in common is the accept that thorough data analysis is the foundation on which effective search engine strategies are built. Along the same lines, every good SEO strategist is aware that there is a distinct line between PPC and organic search, and that
The most recent semi-annual report from the China Internet Network Information Center (CNNIC) has brought many new interesting findings to the table on the current state of the Chinese internet. What’s particularly caught the eye of the press since the report’s release last week, has been the announcement of mobile phones
Take one look at ASOS’ global financial performance in the first quarter of 2012 and you’ll be amazed by its strong international growth in a generally tough economic climate. The UK-based online fashion success story saw its total sales rise by 31%, which was largely driven by a strong international
Yesterday, Google announced its Q2 2012 financial results. Find below a brief overview of Google’s international performance (note that when subtracting Motorola revenues ($1.3 billion) from the figures, revenues amount to $10.9 billion): Revenue from the U.S. was up 20% year-on-year to $5 billion. Non-U.S. revenue accounted for 53% of
In one of my most recent posts here on Multilingual Search I did a global comparison of Android and iOS by analysing KPIs such as market share, engagement, and profitability. In short, the post concluded that while Android was the undisputed leader in the smartphone market measured by market share,
It’s a global world indeed. And it’s getting more global by the minute. But while the realisation that growth is largely being driven by emerging markets is starting to pick up amongst business execs, going global can seem daunting. Indeed, taking business beyond your domestic borders poses its own set
Global Android growth is quite mind-boggling. About a month ago Andy Rubin, the father of Android, stated that 900,000 Android devices were being activated every single day. 900,000 – take a minute to let that number sink in. Obviously, such figures are bound to reflect positively on market share, and
This is far from the first post about astonishing Facebook-growth, nor will it be the last. But if you are to believe relatively recent data released by comScore, Facebook user numbers and engagement in South America are truly out of this world. Before digging into the numbers, what’s particularly impressive is
