This infographic by Common Sense Advisory contains some very interesting figures on the reach and value of multiple languages, thus highlighting which languages matter most in the global online space. Chinese, for instance, will connect you to 22.7% of all netizens, but only unleash 6.1% of the web’s total economic value.
The infographic furthermore shows that, as the internet evolves, global organisations will need more languages to reach the same percentage of people online, however the same economic value can now be reached with fewer languages as e-commerce continues to grow.
