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Inconsistency Between Asian Markets In Top Engagement Channels

asia-engagement-06092016

Global Marketing News – 6th September 2016

A study by Experian has concluded that countries in Asia have no consistent way of engaging with brands, a survey
from DHL has found that German online shoppers highly value brand transparency during the ecommerce ordering process, and Rakuten has acquired a 100% stake in the Japanese fashion retailing app FRIL.

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