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Inconsistency Between Asian Markets In Top Engagement Channels


Global Marketing News – 6th September 2016

A study by Experian has concluded that countries in Asia have no consistent way of engaging with brands, a survey
from DHL has found that German online shoppers highly value brand transparency during the ecommerce ordering process, and Rakuten has acquired a 100% stake in the Japanese fashion retailing app FRIL.

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Gemma Houghton

Director of Marketing at Webcertain
Gemma has worked in international search marketing for over 15 years and is Director of Marketing at Webcertain, overseeing all marketing activities for the Group. She also organises and programmes Webcertain’s International Search Summit and International Social Summit, Barcelona-based conferences focusing on international and multilingual digital marketing. Gemma holds a Professional Diploma in Marketing from the Chartered Institute of Marketing, a Diploma in Management and Leadership from the Chartered Management Institute, and a BA joint honours degree in French and German.

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