International growth saves Google as US flatlines

Yesterday, Google announced its second quarter figures showing that international revenues represented all revenue growth for the last 9 months with the US virtually flatlining. Growth in revenue compared to last year was 39% and 3% compared with the first quarter of the year giving a total quarter turnover of $5.3 billion. Clicks decreased by 1% over the first quarter of the year but were still 19% up year on year.

The revenue percentage from the UK was $774 million down from $803 million in the first quarter of 2008 but up by 33% from the $600 million against the second quarter of 2007. Seasonally adjusted this still means the UK is on a roll as January is a particularly strong month leading the first quarter to higher revenues.

Meanwhile, checkout this chart from Google’s investor relations information showing the situation in the US compared with their international revenues clearly showing static US growth with international development – including the UK – leading Google’s current growth.

Source: Google Investor Relations Webcast

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Andy Atkins-Kruger

CEO at Webcertain

Andy is the CEO of Webcertain. He is a trained linguist with 20 years of experience in international marketing, having helped major brand leaders with their advertising and public relations projects on five continents. Webcertain has been operating multilingual search marketing campaigns for over 15 years and is one of few agencies which only deal with international campaigns; the company doesn't deal in single market projects. Andy speaks regularly at conferences around the world.

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