ISS – Using Online PR for Links

Kristjan Mar Hauksson – Nordic eMarketingGround rules

• no distribution of the same text to multiple locations
• re-write to two or three versions
• write it short and scalable
• do not spam it with links 2 or 3 at the most

Try to influence people to pick up the story – people who are passionate about topics.

• think of the people and how they are searching
• Think outside of the box: how can I get people to link to me
• Think about what people are searching for and is of interest to them
• Think about the way you write – it will depend on how people will pick it up

PR sites will have NOFOLLOW attributes but that’s besides the point – it’s about the content syndication (distribution) – the end goal is not the channel you are using but the people who are the final destination that will pick it up.

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Sante J. Achille

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