According to recent statistics released by Banca d’Italia credit cards and similar electronic payment cards are present in more than 50% of Italians wallets and are unused, preferring cash at the check-out counter.
According to BankItalia, in 2006 Italians spent € 943,00 and paid by cash, approximately 48% of monthly expenditure. Electronic cash suffers slow growth and online shopping is estimated to be present in about 9% of households. Prepaid cards are used by 2,2% of families.
Introduction If your company is targeting international markets, then it is essential that you tailor your marketing campaigns to the local culture of each market. Culture profoundly affects the way
Generative AI (GenAI) is rapidly evolving from a tool marketers use to a strategic asset they design and control. Whilst early adoption focused on using pre-built AI models like ChatGPT,
Introduction In the past 48 hours, DeepSeek has caused a significant stir in the global tech landscape. With its unexpected arrival and the powerful impact it has already had on
